A veteran of #4sqDay, the City Spotlight turns to Portsmouth, New Hampshire.
Along with Tampa, this is Portsmouth’s 3rd year holding a #4sqDay. The team has grown to four city leaders and will be getting some assistance from the University of New Hampshire to help promote the big day.
When asked ‘what made you want to host the party’ their response was beautiful, we had to publish it whole:
Portsmouth is just a small town in the Northeast, but we have an incredibly tech-savvy community that quickly embraces the use of social media to connect with one another, do good, and share information with one another. When Foursquare emerged, we were eager to use it to make our community even stronger. Our mission has always been to provide a forum for businesses and individuals to share information, special offers, and special events with each other, and to learn more about how foursquare and other location-based services can bring our community together.
The team forsees a drop in this years attendance. Since 2011’s 4sqDay was on a Saturday, Portsmouth’s city leaders feel about 50% will be back. They are also working on a raffle or maybe something charity related to bring in more people. However, during the last two Novembers, Portsmouth’s crew holds a ‘Check-in to Charity’ event. This event brings in donations toward Movember.
Education about how to register a special or venue has been a minor stumbling block. To counteract that, they’ve created blog posts and printed handouts to help local businesses. The team is still working out the details with the venue on what specials will be provided for the big day, but also have posted other venues that will have specials.
The Portsmouth 4sqDay team is really focused on businesses. They created special Rack Cards that are being handed out to local businesses which were designed by Vital Design and printed by Infinite Imaging. Other local sponsors include: Vital Design, Greater Portsmouth Chamber of Commerce, Raka Creative, The Music Hall, and the University of New Hampshire.
Last year, former-Mayor Ferrini did declare April 16th as 4sqDay. The team is working with the new mayor, Mayor Spear to show them the world of foursquare. We wish them good luck!
It is worth noting that in 2010, Portsmouth was the top-ranked city for attendees 4sqDay.
We are happy to feature a special guest post from Sandra Rand, a marketing consultant and foursquare enabler living in Portsmouth NH. It’s her story about Foursquare Day 2010 and her upcoming Foursquare Day 2011.
It seems Foursquare Day and I are just not meant to be.
I live in Portsmouth, NH, one of the top cities that participated in Foursquare Day 2010, and have been an active user of foursquare since I overtook the title of mayor at my favorite local brewery more than a year ago (that I have since lost). Enthusiasm for social media is high in Portsmouth, and the buzz about the Inaugural Foursquare Day quickly rippled throughout the state. The list of participating establishments was impressive, and I felt a day-long game plan was in order. Breakfast and 10% off at Caffe Kilim, a 10% off mid-morning cupcake at Old Stove Bakery, a $7.95 burger / beer combo for lunch at Gaslight, 25% off my dinner entrée at Common Man, not to mention the 4 swarms, a free wine tasting, and ordering 20% off my favorite local photographer’s prints.
And then it happened. Two days before April 16, 2010, my Blackberry gave me the white screen of death (mere hours after downloading Twitter’s beta app – coincidence?). After an unproductive trip to the Verizon store and a couple hours on the phone with tech support, I was given the news – my Blackberry was dead, and no factory reset could bring it back. My replacement phone was in the mail, not to be received until the following week. My date with Foursquare Day became a vicarious, though envious, celebration through friends.
This year, with my healthy Droid X in hand, I’m faced with yet another obstacle to fully partake in Portsmouth’s Foursquare Day. My cousin is getting married on April 16, and though I will have the technical capabilities to celebrate, my required presence at her nuptials two hours from Portsmouth limits my participation. I’ll happily give a shout out to the newlyweds as I check in to the chapel, but feel it is my duty as an enthusiastic foursquare user to inform the reception venue of the day’s significance before we all arrive. Perhaps a complimentary cocktail (assuming it isn’t open bar), discounted guestrooms, or extended pool hours for the kids could be part of the offering. Who knows, maybe after experiencing a perk like a free drink, my family will finally listen to me about the wonders and benefits of my favorite location-based service.
With all of that being said, I am determined to partake in at least one morning special in Portsmouth before having to shuffle off to New Hampshire’s lakes region. Who wants to meet up for breakfast?