Yesterday, the IAB Mobile Marketing Center of Excellence released a report on mobile shopping use in the United States. With data provided by comScore and BIGresearch’s Simultaneous Media Survey, the Interactive Agency Bureau ranked the 2011 top mobile shopping-savvy cities.
The Top 5 Cities:
- Houston, TX
- New York, NY
- Atlanta, GA
- Los Angeles, CA
- Dallas/Ft. Worth, TX
Not exactly who you think of when it comes to the world of mobile commerce.
The ranking was based on an index combining four key data points, each with different weights:
• Ownership of a mobile phone
• Propensity to be influenced by mobile coupons
• Ownership of a mobile retail app on handset or tablet
• Ownership of a mobile social media app
How can this data be useful to a foursquare user?
Armed with this data, users, community managers and employees can approach business owners and brands about integrating foursquare in their marketing strategy. While the report doesn’t take foursquare specifically into account, there is plenty of good information to leverage, especially if your city is included. Percentage of consumers owning a mobile device, percentage of consumers who say mobile consumers influence purchase decisions and sharing information once at a retail location in particular are good fodder for convincing a venue to run a special.
Do you plan to use this data to encourage foursquare use? What do you think of the findings?
[Image courtesy of David]