Day four of City Spotlight features Los Angeles, and a guest post by Vanessa (the 4sqDay Cupcake girl).
Being the foursquare enthusiast that I am, I decided to bake foursquare badge cupcakes and bring them to last year’s #4sqday event in Los Angeles! They turned out to be a huge hit not only at the LA event but were even featured on Mashable and on foursquare’s blog!
This year, I was excited to attend again yet saw that no venue had been announced yet. I reached out to Sara Cho ([@gurlinla] who organized last year’s event) and offered to help her plan this year’s #4sqday! We immediately started brainstorming ideas on how to make LA’s event even bigger and better than the last and began reaching out to potential sponsors and scouting local venues!
Working together, we quickly secured an amazing venue (Casey’s Irish Pub) in downtown LA that features an awesome outdoor patio and a beautifully spacious interior as well! The pub will be offering their all night happy hour special as well as free pub fries for everyone who checks in on foursquare! Oh and of course, I will be bringing my famous foursquare cupcakes for everyone to enjoy.
Sara and I used our connections as well as the @4sqLA Twitter handle to secure several amazing event sponsors including Ghost Post, Digital LA, Jenga, Snap Fiesta and PubCrawls.com! Needless to say, these awesome sponsors are providing a wide array of activities and entertainment! Guests will be greeted with official foursquare swag including Mayor crowns, #4sqday t-shirts, buttons and more! Snap Fiesta will be generously donating their photobooth services to document the night with group photos that can be printed and taken home as a souvenir and Jenga will be providing games including a Jenga XXL set to play outside on the patio.
Ghost Post will be sponsoring a scavenger hunt where guests will be invited to participate for a chance to win an iPod Touch! To keep the night foursquare focused, Digital LA will also be hosting a panel discussion on how foursquare can be used in the entertainment industry. For this, I will be a featured speaker along with one of my clients, Daniel Bedingfield to talk about how musicians can utilize the network to connect with and reward loyal fans.
If you’re in the Los Angeles area, we hope that you will join us in celebration of #4sqday (RSVP here)! Stay tuned for more details to be announced and look for photos on instagram with the tag #4sqday to follow celebrations around the globe.
Vanessa Bedard (@aLAnessa)
Yesterday, the IAB Mobile Marketing Center of Excellence released a report on mobile shopping use in the United States. With data provided by comScore and BIGresearch’s Simultaneous Media Survey, the Interactive Agency Bureau ranked the 2011 top mobile shopping-savvy cities.
The Top 5 Cities:
- Houston, TX
- New York, NY
- Atlanta, GA
- Los Angeles, CA
- Dallas/Ft. Worth, TX
Not exactly who you think of when it comes to the world of mobile commerce.
The ranking was based on an index combining four key data points, each with different weights:
• Ownership of a mobile phone
• Propensity to be influenced by mobile coupons
• Ownership of a mobile retail app on handset or tablet
• Ownership of a mobile social media app
How can this data be useful to a foursquare user?
Armed with this data, users, community managers and employees can approach business owners and brands about integrating foursquare in their marketing strategy. While the report doesn’t take foursquare specifically into account, there is plenty of good information to leverage, especially if your city is included. Percentage of consumers owning a mobile device, percentage of consumers who say mobile consumers influence purchase decisions and sharing information once at a retail location in particular are good fodder for convincing a venue to run a special.
Do you plan to use this data to encourage foursquare use? What do you think of the findings?
[Image courtesy of David]
Today’s guest post is from Sara C from @4sqla. I’ll admit, I wasn’t sure if LA was going to be able to pull it off, because there was a lot of confusion and disorganization early on. As you will read, the event came into focus and was a smashing success!!
Who would have thought we would be celebrating a day based on a childhood playground game, social networking and math! Even though this was my first Foursquare Day event, I was very fortunate to have connected with so many wonderful people of Los Angeles who helped me organize and support this event. Los Angeles is such a big city with a population so wide-spread, it wasn’t easy trying to get everyone to gather in one place without having multiple locations planned, and having only had two weeks to plan this event, I knew I had a tough task ahead of me. We chose to have our “swarm” party at Saddleranch Chop House (http://www.srrestaurants.com/) on Sunset because the restaurant is located on the famous Sunset Strip and easily accessible to Los Angeles party-goers. I made some contacts through twitter and facebook and found Miki Reynolds (@HowAboutWeLA), the LA Community Manager of Howaboutwe.com (http://www.howaboutwe.com/), a new and exciting online dating website based in New York, who was looking to co-sponsor an event to help get the word out on their new LA launch.
I was also fortunate to have connected with the Bill Karz, Online Marketing Director of LA, Inc. (http://discoverlosangeles.com/) who put together a map of various local businesses offering Foursquare Day specials. Using their extensive database of Los Angeles businesses, we received a listing of over 30 specials! The one day and ongoing specials ranged anywhere from discounts on food and drinks to entertainment deals to include city tours and museum admissions. For two weeks, we worked hard and had our faces buried in our computers, using various social media to help spread the word. Los Angeles being the 2nd biggest city in the U.S., it was essential for our city to take part in this celebration, and probably easily recognized by other cities throughout the world. So it was no surprised that I was asked to do webcast interview by Kevin Aguilar (http://www.kevinaguilar.com/), who hosts his own live webcast based in Portland, OR. Together with the organizers of the Portland and San Francisco Foursquare Day events, we helped educate and promote Foursquare and this national celebratory day.
The day of the event was very exciting. Saddleranch provided free shots and bull rides for our Foursquare swarmers along with the official Foursquare swag, kindly provided by Foursquare, and the generous sponsorship of Howaboutwe.com for providing the free giveaways and gift card raffle, we had many happy Foursquare users. We had a good turnout, some who showed up all decked out in Foursquare gear! One of our local L.A. social media bloggers, Vanessa B. (@aLAnessa), even came by with her awesome homemade Foursquare badge cupcakes (which can be seen on the official Foursquare blog)!
I know Los Angeles will be representing bigger and better next year because planning is already in progress! We want to thank all the sponsors, including Saddleranch, Howaboutwe, LA, Inc. and Single Tease, and all the Foursquare users who supported us and came out to party with us! We had a terrific time and look forward to seeing all of you again next year!