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Hi guys! I’m Fernanda Silvestre (@nanndasilvestre), 30, brazilian, a social media planner and lover, and crazy about foursquare. I have to say it’s a pleasure to post here. It’s really an honor to be part of this team! Thanks a lot, Juice and Carlos, for the invitation! I do really appreciate it! 

So to start posting here I’m gonna tell about our foursquare’s reality in Brazil.

Here, we are still a small foursquare community (for a huge country) but we’re growing fast.

foursquare in São Paulo - Brazil

 

I’m (as a super-user level-2) very happy to find lots of venues to fix,because it means people are using foursquare and enjoying it. They sometimes create strange venues (but it’s a matter for another post lol)!

Some of us have been using foursquare since the beginning, but most of people are now discovering what foursquare is and what is its purpose.

Because of this, I think this year promises a lot in Social Media area, mainly because of geolocation. And of course, foursquare contributes a lot for this. Many social media analysts and agencies are discovering this new potential tool for business and their clients and now we can find Specials almost everywhere!

foursquare venues in Ribeirão Preto

Small business understood that foursquare could help them to find a way in social marketing and to have a better performance in sales!

We still need more social media professionals who understand more about all the possibilities that this social network can offer. They are on the way to give them better options to their clients and to create more creative Specials!

foursquare: sampa badge

 

We are so happy with all the development of foursquare last year. We celebrate our SAMPA badge and all the efforts of foursquare team to make claim venues easier for us.

We heart foursquare!

I s2 foursquare!


In today’s advancing technology world, small businesses are better able to compete with the middle to large-sized corporations; this is a really great thing! However, while this helps them compete on the same playing field, it does not mean that small businesses can just rush to implement a newer technology or social media tool. Instead, there needs to be an understanding of the business goals that each tool tackles along with what type of strategies would work best in each situation. Action without first understanding and then planning can often do more damage than not acting at all. The same is true when you claim your venue and implement a new foursquare special. Through my discussions with many foursquare users, new and veteran – superusers and not, one of the biggest complaints (head shakers of sorts) is that some businesses just do not get it. Here are three simply tips to go by:

  1. Do not rush it ~ Plan & Act! Take the time to understand your foursquare customers and then create a great special to reward them for checking in. Too often, small businesses will rush to claim their venue and then throw a dull, lackluster incentive on foursquare and think that it will work just fine.
  2. Be Specific! Sometimes, businesses are not that specific about their specials. I saw a local business in my area that offered a free brow wax on their first check-in. But, when I called about it and asked for more details, I learned that I actually needed to buy a facial of some sort in order to get that waxing for free. It was safe to say that they did they did not understand that somebody could simply check-in when walking in the door and in an effort to request more information rather than making their first check-in only after arranging an appointment over the phone. Needless to say, they are no longer in business; what a shame!
  3. Communicate with Employees! Lastly, they never tell their employees much about the special, leaving them blind when the customers come in. When a customer comes in and unlocks a special, it is important that the other employees are in the loop about how to proceed with the redemption of that special. You want to make a great impression on that customer; in many cases, he or she is coming in for the very first time, and you want to begin to build that relationship right from the beginning!

So, there you have it – a few quick foursquare tips for the business owners out there! Did I miss any tips that you think business owners need to know about? I’d love to hear your thoughts below!


One of the best things about Foursquare – communities are growing worldwide and local groups are creating amazing initiatives. Today, I’ll try to describe Latvia in foursquare briefly.

If someone would ask me to describe Latvia as an material, I would say – amber; if as a taste – a slightly bitter taste of a homemade beer. If color – all the autumn colors; but if the description would involve places worth to visit I would undoubtly reach to my mobile and press the Explore button in foursquare app.

If you are looking to Latvia on the map – zoom in – it’s a small country near the Baltic Sea. And we have around 7125 foursquare users here, which in comparison with 10+ million of foursquare fans worldwide also could sound not quite impressive.

Despite the numbers – you can feel the energy inside those who dedicate time to foursquare not only a SU team here, but also creators of local (and for this moment – international) stats tool – 4sqstatistics.com. That’s an analytics resource developed from 4sq.lv, a project seen by @dens and spotted also by @aboutfoursquare last year.

We had our first swarm party and fun events. Local mobile carrier held a new shop opening as a swarm party last year. There was also a badge hunting party held by a bus line on a Foursquare day. Just recently, I was happy to see that we have successfully moved over simple swarms – few well attended musical events acquire swarm badges in no-time.

Brands – ‘what about them’– you would ask? Frankly speaking, there are some interesting projects from the brands.  The most valued is LiveRiga (https://foursquare.com/liveriga) – a tourist information service. They are giving tips and insights about the places worth visiting here in Latvia.  Some of the national brands are experimenting with foursquare but as always, the most effective and agile are small businesses. These small businesses have learned the most precious is the possibility to build up brand loyalty among consumers.

As an answer from community, were sounds of lists covering happy hour specials, great outdoor places and memorable party experiences.

I do not want sound like an annoying sales agent, but you should plan your journeys to Latvia – enjoy the wild nature, great food and lots of places to check in!.

– Mareks (@marruciic)


The Foursquare Day Tampa Puzzle Hunt is on! Each participating puzzle piece “hunter” will need to find four unique puzzle pieces from participating businesses. Each participating business will receive only one type of the four-piece puzzle for participants to collect. Want to participate? First RSVP to the Tampa SWARM and then follow this guide to collecting puzzle pieces.

Puzzle Piece Hunter Instructions

  1. Print out this page.
  2. Visit these businesses listed below ask for a puzzle piece. Plan a route for maximum coverage!
  3. Collect 4 unique pieces to complete your puzzle.
  4. Send at least one Tweet with the #4SQDay tag.
  5. Bring your finished puzzle to the Tampa Swarm to enter to win great prizes!

Want to know what you can win?

You’ll be entered in the drawing for Foursquare Day t-shirts (sponsored by ClassB.com) and other awesome prizes!

Keep in mind…

  • No one knows what the puzzle pieces look like or which businesses have each piece. The pieces have been delivered in super-secret envelopes and even the Foursquare Day HQ team members are “in the dark”.
  • Your first puzzle piece will have more instructions to help you find the other three unique pieces.
  • Puzzle pieces at each location are limited, so don’t be too late!
  • If you don’t find all four pieces you may trade with others during the Tampa Swarm party.
  • Each Puzzle Stop is offering a special promotion for Foursquare Day. Make sure to ask about the promotions and support local businesses. Also, no businesses will give out pieces prior to the morning of Foursquare Day on Friday April 16.
  • Winners must be present at the Tampa Swarm party (with all four puzzle pieces in-hand) to win.

Need help finding those pieces?

@GITtampa and @4SQDayTampa will be dropping hints and making announcements about the “puzzle stops”. Be sure to follow them on Twitter to keep up with the game. Also, your first puzzle piece will give you more instructions to help you find all four.

If you have any question send us an e-mail.

Where can you find pieces to the Foursquare Day puzzle?

Banana’s Music

10:00 AM — 5:00 PM
Foursquare Venue: http://foursquare.com/venue/2099695
Phone: (727) 327-4616
Website: http://www.musicfinder.com/
Twitter: @bananasmusic
Facebook Fan Page: http://facebook.com/pages/Saint-Petersburg-FL/Bananas-Music/125236352854

Location: 2226 16th Ave N, St. Petersburg, FL 33713

Description: To celebrate Foursquare Day we are offering a 10% discount on any purchase of $25 or more (new items not included). Show us your check-in on 4/16 to get a puzzle piece and then come back on 4/17 to help us celebrate Record Store Day, too!

Banana’s Music is the world’s largest record store with over 3 million Lp’s and 45’s available – and we’re right in Tampa Bay’s backyard! In addition to records, we also have CD’s, tapes, and videos in over 14,000 sq. feet of space in two warehouses which are across the street from one another.

Bohemian Vintage

12:01 AM — 11:59 PM
Foursquare Venue: http://foursquare.com/venue/2104986
Phone: (813) 443-5637
Website: http://www.bohemianvintageonline.com
Twitter: @bohemianvintage
Facebook Fan Page: http://www.facebook.com/pages/Tampa-FL/Bohemian-Vintage/72456468195

Location: 3418 S. Dale Mabry Highway, Tampa, FL 33629

Description: $10 off any purchase over $50!

Bright Eyes Family Vision Care

10:00 AM — 6:00 PM
Foursquare Venue: http://Foursquare.com/venue/313571
Phone: (813) 792-0637
Website: http://brighteyestampa.com/
Twitter: @brighteyestampa
Facebook Fan Page: http://facebook.com/brighteyestampa
More Information: http://www.brighteyesnews.com/2010/03/22/celebrate-foursquare-day-on-april-16/

Location: 10108 Montague St, Tampa, FL 33626

Description: Show your check-in on Foursquare Day April 16 and save 50% on all frames, lenses, & lens treatments.

Buffalo Wild Wings Foursquare Day Special

5:00 PM — 9:00 PM
Foursquare Venue: http://foursquare.com/venue/451839
Phone: (813) 814-9900
Website: http://www.buffalowildwings.com
Facebook Fan Page: http://www.facebook.com/BuffaloWildWings

Location: 4058 Tampa Road, Oldsmar, FL 34677

Description: Buffalo Wild Wings is offering $5 off $25 tab to our FourSquare participants when you check in and give us a shout out! Don’t forget to ask for your puzzle piece!

We also have our Beers of the Month, Coors Light & Heineken, for $3.50 in a TALL!

Cafe Hey

7:00 AM — 9:00 PM
Foursquare Venue: http://Foursquare.com/venue/405026
Phone: (813) 221-5150
Website: http://cafehey.com/
Twitter: @cafehey
Facebook Fan Page: http://facebook.com/pages/Tampa-FL/Cafe-Hey/65035881704

Location: 1540 N. Franklin Street, Tampa, FL 33602

Description: Free iced tea, or a free cookie. Also, $1 off their Super Toddy Hazelnut Iced Coffee.

Cafe Kili

10:00 AM — 10:00 PM
Foursquare Venue: http://foursquare.com/venue/1294880
Phone: (813) 988-2879
Website: http://www.cafekili.com/
Facebook Group Page: http://www.facebook.com/group.php?gid=18165090815

Location: 5731 E. Fowler Ave., Tampa, Florida 33617

Description: Buy a sandwich get a regular coffee for free!

Dishtopia & The Anytime Tea Bar

10:00 AM — 8:00 PM
Foursquare Venue: http://foursquare.com/venue/341871
Phone: (813) 874-3474
Website: http://www.dishtopia.biz
Twitter: @dishtopia
Facebook Fan Page: http://facebook.com/Dishtopia

Location: 3401 Henderson Blvd, Suite A, Tampa, FL 33609

Description: Specials all day long including free tea for the Mayor. Simply mention Foursquare and receive 20% off teas and foods all day long! Join us from 6:00 to 8:00 that same evening for free musical entertainment!

Inkwood Books

10:00 AM — 6:00 PM
Foursquare Venue: http://Foursquare.com/venue/791642
Phone: (813) 253-2638
Website: http://www.inkwoodbooks.com/
Facebook Fan Page: http://facebook.com/pages/Tampa-FL/Inkwood-Books/78690370972

Location: 216 South Armenia Ave., Tampa, FL 33609

Description: 20% off any purchase!

Kaleisia Tea Lounge

10:00 AM — 10:00 PM
Foursquare Venue: http://foursquare.com/venue/218153
Phone: (813) 977-8266
Website: http://thetealounge.com
Twitter: @kaleisia
Facebook Fan Page: http://facebook.com/tealounge

Location: 1441 E. Fletcher Ave #133, Tampa, FL 33612

Description: EVERYONE who checks in at Kaleisia on Foursquare Day gets 25% OFF, except for the mayor. The mayor gets 50% OFF!

Mojo Books & Music

10:30 AM — 8:00 PM
Foursquare Venue: http://Foursquare.com/venue/913877
Phone: (813) 971-9717
Website: http://www.mojotampa.com/
Twitter: @mojotampa
Facebook Fan Page: http://facebook.com/pages/Tampa-FL/Mojo-Books-Music/68934103400

Location: 2558 E. Fowler Ave., Tampa, FL 33612

Description: 20% off everything!

Pet Treats A Go Go

10:30 AM — 6:30 PM
Foursquare Venue: http://foursquare.com/venue/2526690
Phone: (813) 258-9181
Website: http://www.wagoftampa.com
Twitter: @wagpetboutique
Facebook Fan Page: http://www.facebook.com/pages/Tampa-FL/Wag-Pet-Boutique/56744813046

Location: 304 E Davis Blvd, Tampa, FL 33606

Description: 15% off of all dog and cat treats! This includes the following brands: Innova, Evo, California Natural, Zukes, Dogswell, Plato, NuHemp, Thrive!, Stella & Chewy’s, PureBites, Fruitables, Planet Dog, Mulligans Stew, Merrick and MORE!

Wag is a holistic pet boutique that offers a wide variety of all natural pet foods, treats, supplements, shampoos, innovative toys, collars, leashes and canine etiquette classes.

Stone Chase Grill

11:00 AM — 12:00 PM
Foursquare Venue: http://foursquare.com/venue/274110
Phone: 813-818-8000
Website: http://stonechasegrill.com

Location: 12227 W. Linebaugh Ave., Tampa, FL 33626

Description: $5 Flats for Foursquare players

West Park Bagel

6:30 AM — 9:00 PM
Foursquare Venue: http://foursquare.com/venue/313576
Phone: (813) 920-9240
Website: http://westparkbagel.com
Facebook Fan Page: http://facebook.com/westparkbagel

Location: 10112 Montague St., Tampa, FL 33602

Description: 20% off order with check in!

Why Not Boutique

10:30 AM — 6:00 AM
Foursquare Venue: http://foursquare.com/venue/2527094
Phone: 813-374-2394
Website: http://www.whynotboutique.com
Twitter: @whynotboutique
Facebook Fan Page: http://www.facebook.com/whynotboutique

Location: 3217A South MacDill Ave., Tampa, FL 33629

Description: Why Not Boutique is your one stop shop for everything green, fair trade, or made in the United States. Stop by during foursquare day and get:

$10 off your purchase over $50!!

Zim Zari

Foursquare Venue: http://foursquare.com/venue/329095
Phone: (727) 375-9755
Website: http://www.zimzari.com
Twitter: @zimzari
Facebook Fan Page: http://www.facebook.com/profile.php?id=1392705358

Location: 3230 Little Rd., Trinity, FL 34655

Description: $2 tacos and happy hour pricing to foursquare players all day.


Are you using Foursquare?

Well, I am for both business and personal reasons, and I love it. Awhile back, I had the idea of celebrating Foursquare Day on April 16th. (4 and 4 squared – yes, I am that nerdy). Basically, it is an excuse to get out into the community and celebrate with friends. (I posted more details on my main blog here).

Well, it turns out that this is the stickiest idea I have had in awhile. Not only has it been well received by friends on Twitter and Facebook, but Laura Petrolino of Flying Pig Communications started a Facebook page, which is growing by the minute! She also wrote about the business potential of the idea on her blog!

So why all the excitement? Here are a few thoughts:

People like new things. Novelty is a powerful motivator, as least for me. Just because it is new, doesn’t mean that it is good, but it is likely different. Foursquare isn’t brand-new, but it is newer to a lot of people, and if they are hearing positive things after SXSW, they may be inclined to join in.

People like to be “in the know.” It is fun to turn other people on to new things that you think they might like, just for the thrill. It also can be useful to be thought of as someone who “knows things.” If this turns into as big a party in real life as I’d like, then being the person that invites people to the party is nice in its own right.

People like to be a part of something larger than themselves. This is the whole foundation of social media: Being an independent player in the bigger picture. Using individual actions to create the environment in which we act. We can literally create a holiday out of thin air, just because we think it is a cool thing to do.

People like to support local businesses! Foursquare Day allows people to not only go out to celebrate, but also to tell the whole world about their favorite places – the ones that are funky, the ones that provide great service or have great food. And it only takes a few seconds.

People like to party: Self-explanatory. 🙂

So, if the idea behind Foursquare Day appeals to you, then join the Facebook group page and start using the #4sqday hashtag! If you really want to help promote the day, contact me. If it does nothing for you, then move along to the next post or tweet – there surely is something great out there waiting for you!

Cheers.

-Nate

Originally posted by Dr. Nate on Brand Tampa