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Foursquare Day Houston proclamation

The next installment in our 4sqDay City Spotlight series is Houston, TX. This will be Houston’s 3rd year hosting a 4sqday event, but the first time since original city organizer John and I combined forces. Last year, Corpus Christi’s foursquare day was my going away party.  This year, I’ve decided to invite a very important guest to the party.


Dear Mayor Annise Parker,

Thank you very much for proclaiming April 16th, 2012 “Foursquare Day” in Houston.

I wanted to cordially invite you, Kathy, and your staff to our foursquare day party! For the third year in a row we’re having it at Firkin & Phoenix, which is at 1915 Westheimer Rd, Houston, TX 77098 at 6PM (it is a school night). That’s not too far from your house; you could just ride your bike to Firkin! You can RSVP here. What it was like last year:

I noticed you don’t use foursquare (like you fondly use twitter), but I think you’d really like it. Foursquare’s main objective is helping people explore cities. And there’s so much to discover here in Space City! It is also a free tool for local businesses to promote themselves, and we’re all about our local economy, right?

Moreover, this year our party is raising funds for charity. For each check-in at Firkin & Phoenix, at least $2 will be donated to Houston’s Ronald McDonald House, using Texas-based snoball. If you are interested in contributing to the snoball, let us know.

Other things happening at the party:

Firkin & Phoenix will have a special foursquare shot, $4 16oz drafts and $4 Crown Royal and Crown Black. If you’re wearing a crown, you might as well be drinking Crown.

Fousquare Day Shotglasses
We will have events such as a real-life foursquare game! Did you play that game as a kid? Here’s foursquare Houston co-manager John playing last year:

Foursquare Game on 4sqDay 2011

We will have food trucks: Houston favorites such as The Modular and Oh My Gogi!,  as well as custom-made Sprinkles cupcakes!

We will have giveaways! Current swag includes:

Houston has also been selected to participate in a special giveaway from Bing! Stay tuned to our twitter, facebook, and tumblr for details.
Such a good time was had last year; you can’t miss out this year.  Hope to see you check-in with all the other Houston (foursquare) mayors!  If you need any help setting up an account or talking to local businesses and brands about it, Foursquare Houston is here for you.


Nicole Buergers
Foursquare Houston
Mayor of 25 venues


Image credits: David Huynh & CuPics

Despite of the recent bad news about the man suffering a heart attack while eating the “Triple Bypass Burger” at the Heart Attack Grill, I must write about The Flame Broiled badge from foursquare. Released mid-January 2012, it is a new expertise badge for checking into burger joints. I had been awaiting the arrival of a burger badge forever and was over the moon when it finally arrived. I just happen to live in the city Travel + Leisure named number 1 on their list of America’s Best Burger Cities. I’d like to introduce you to my very own burger, The Queso Queen, which won a create-your-own-burger contest last year.

Some very good foursquare burger lists for you to follow:

Do we have any level 10 Flame Broiled badge owners in the house? If you have a burger list to add, let me know!

Yesterday, the IAB Mobile Marketing Center of Excellence released a report on mobile shopping use in the United States. With data provided by comScore and BIGresearch’s Simultaneous Media Survey, the Interactive Agency Bureau ranked the 2011 top mobile shopping-savvy cities.

The Top 5 Cities:

  1. Houston, TX
  2. New York, NY
  3. Atlanta, GA
  4. Los Angeles, CA
  5. Dallas/Ft. Worth, TX

Not exactly who you think of when it comes to the world of mobile commerce.

The ranking was based on an index combining four key data points, each with different weights:

• Ownership of a mobile phone
• Propensity to be influenced by mobile coupons
• Ownership of a mobile retail app on handset or tablet
• Ownership of a mobile social media app

How can this data be useful to a foursquare user?

Armed with this data, users, community managers and employees can approach business owners and brands about integrating foursquare in their marketing strategy. While the report doesn’t take foursquare specifically into account, there is plenty of good information to leverage, especially if your city is included. Percentage of consumers owning a mobile device, percentage of consumers who say mobile consumers influence purchase decisions and sharing information once at a retail location in particular are good fodder for convincing a venue to run a special.

Do you plan to use this data to encourage foursquare use? What do you think of the findings?

[Image courtesy of David]