I cannot believe it is already the 3rd Foursquare Day!! When we started with the first 4sqDay, the real drama was about who was stronger, Gowalla or foursquare, and whether foursquare would reach 1M users before 4/16. Time really flies when you are having fun and we now know the answers to both of those questions! How amazing it is to see this event that we started in Tampa continuing all over the world each year. I have been told by many Tampa Bay locals that they are proud that 4sqDay started in Tampa.
I am excited that lots of people, including our Mayor IRL Bob Buckhorn, are getting involved. We have a number of cool events planned this year, that are spaced-out thorough the day and across the city. This is fantastic because I have always wanted to have a diverse group of events that welcome everyone, than one single event. In fact, there are events scattered through the day. Come to one or all!
Midnight Foursquare Day Kickoff by McDonald’s
Foursquare Day at IKEA
* FREE 16 Minute Massage
* Buy an EXPEDIT 4 Cube and Get Two LEKMAN Storage Boxes for FREE
* FOUR Chances to Enter To Win Products Valued up to $179
* Foursquare swag
City of Tampa Foursquare Day Scavenger Hunt!
Wow! We are just one week away from another great Foursquare Day. We hope that you are just as excited to celebrate this unique holiday as we are. 2012 has flown by, and our schedules are always jam-packed, but we do hope that you are able to join your local community celebration as well. Find a city gathering near you and join the fun! Need some ideas to help enhance your celebration?
Great Things To Do on 4sqDay
– Check-in with friends
– Celebrate with your foursquare community
– Take advantage of foursquare specials
– Give back to a local non-profit
– Leave tips and photos at your favorite venues
– Wear your foursquare swag!
– Earn some new foursquare badges and mayorships
– Use the Explore feature and check out new local businesses!
– Sync up your AMEX card and earn money back today!
There are so many things you can do to celebrate Foursquare Day! What are your plans?
Completing out our week for our City Spotlight segment is Atlanta. Last year, the ATL team brought and this year, they are doing it bigger!
April 16, 2012, is the 3rd annual worldwide celebration of foursquare Day and Atlanta is participating. Several metro-area businesses are offering unique check-in specials just for 4sqDay and no celebration would be complete without a party!
When & Where: Monday 4/16, from 5:30 – 7:30pm atSweetWater Brewery – 195 Ottley Drive NE, Atlanta, GA. Map. Parking is free along Ottley Dr and in designated lots. We are taking over the brewery for a private party just for 4sqDay! Entry to the event is $10 and you can pay at the brewery. We are pre-selling up to 150 tickets before the event through Xorbia which gets you access to some cool schwag. Details below in ‘Giveaways’. The event is 21 and up only.
Food & Drink: Delicious SweetWater brew will be flowing and admission is all you-can-drink. The Atlanta Street Food Coalition will have food trucks out there to get your eat on. Specific trucks will be updated before the event.
Giveaways: The first 150 people to pre-order tickets to the event will be guaranteed a limited-edition 2012 Atlanta 4sqday t-shirt, pint glass, and koozie (must pick up items at the event). There will be pint glasses and koozies available for walk up ticket purchases (while supplies last), but the free t-shirt will only be given for tickets purchased in advance. All of the sponsors will have tables set up at the event and will be giving out some awesome free schwag so be sure to get there early. OMG Cup & Cakes will be there giving away custom 4sqDay cupcakes, too!
Fun Stuff: Live music will be rocking the stage in the courtyard. SweetWater will also have free tours of the brewery available to guests and Scoutmob will have their photobooth at the event for mustache wearin’ photo ops.
Be sure to purchase those tickets in advance to get a free t-shirt! Even if you don’t plan on purchasing a ticket in advance, please RSVP for the event on Meetup so that we can get a good estimate on headcount for staffing at SweetWater.
Big thank you to all of the sponsors, businesses that run foursquare specials, and most importantly all of the individuals who use the app. Collectively y’all make Atlanta one of the best foursquare communities in the world.
Day four of City Spotlight features Los Angeles, and a guest post by Vanessa (the 4sqDay Cupcake girl).
Being the foursquare enthusiast that I am, I decided to bake foursquare badge cupcakes and bring them to last year’s #4sqday event in Los Angeles! They turned out to be a huge hit not only at the LA event but were even featured on Mashable and on foursquare’s blog!
This year, I was excited to attend again yet saw that no venue had been announced yet. I reached out to Sara Cho ([@gurlinla] who organized last year’s event) and offered to help her plan this year’s #4sqday! We immediately started brainstorming ideas on how to make LA’s event even bigger and better than the last and began reaching out to potential sponsors and scouting local venues!
Working together, we quickly secured an amazing venue (Casey’s Irish Pub) in downtown LA that features an awesome outdoor patio and a beautifully spacious interior as well! The pub will be offering their all night happy hour special as well as free pub fries for everyone who checks in on foursquare! Oh and of course, I will be bringing my famous foursquare cupcakes for everyone to enjoy.
Sara and I used our connections as well as the @4sqLA Twitter handle to secure several amazing event sponsors including Ghost Post, Digital LA, Jenga, Snap Fiesta and PubCrawls.com! Needless to say, these awesome sponsors are providing a wide array of activities and entertainment! Guests will be greeted with official foursquare swag including Mayor crowns, #4sqday t-shirts, buttons and more! Snap Fiesta will be generously donating their photobooth services to document the night with group photos that can be printed and taken home as a souvenir and Jenga will be providing games including a Jenga XXL set to play outside on the patio.
Ghost Post will be sponsoring a scavenger hunt where guests will be invited to participate for a chance to win an iPod Touch! To keep the night foursquare focused, Digital LA will also be hosting a panel discussion on how foursquare can be used in the entertainment industry. For this, I will be a featured speaker along with one of my clients, Daniel Bedingfield to talk about how musicians can utilize the network to connect with and reward loyal fans.
If you’re in the Los Angeles area, we hope that you will join us in celebration of #4sqday (RSVP here)! Stay tuned for more details to be announced and look for photos on instagram with the tag #4sqday to follow celebrations around the globe.
Vanessa Bedard (@aLAnessa)
City Highlight Day Three: The City by the Bay, San Francisco.
Chamin Mills, creator of 4sqdaySF and the Marketing and Events Manager for Pacific Catch restaurants, will be hosting their third annual 4sqDay “Swarm” event April 16th at Pacific Catch on 9th Ave.
Pacific Catch restaurants were early adopters of Foursquare and they were one of the first to jump on board when @nateBW suggested his creative 4sqday 4/16 idea back in March 2010.
“We are always looking for creative, current, economical, marketing tools that support our efforts to reach out and engage with our guests in real time. Foursquare, used in conjunction with Twitter, allows us to do that. We are also located in areas where potential new guests or tourists unfamiliar with the city may be “exploring” on Foursquare. Many of these Foursquare components help us reach new customers and retain loyal customers. Celebrating Foursquare Day is an extension of these objectives by bringing the guest engagement experience full circle in a fun creative way..and who doesn’t love a good party.” – Chamin Mills
Last year, San Francisco had the 6th most attendees for 4sqDay 2011 and raised $6K for Tsunami relief. This year Chamin foresees a greater turn out and will be raising money for the San Francisco & Marin Food Bank. “Community is important to Foursquare, therefore we feel giving back to the community should be the focus of an event that celebrates all things Foursquare”.
Join in the fun April 16th!
Pacific Catch | 1200 9th Ave. by Golden Gate Park
Happy Hour All Day
Group “Swarm” Check-in 7:00-7:30
Many partners will be donating their time and product to make this year a huge success:
The Laugh Box– Flip Book Photo Booth
ScoutMobSF– You will leave with a mustache
Hahn Winery– Pouring their families wine
ScreenScape– Checking in World Wide through Twitter
DJ Jeff will get the crowd rowdy
Food and Drink Specials | Featuring the “$5 Buzz” cocktail, order one and unlock a special surprise
4sqdaySF Custom Swag
For our latest installment of City Spotlight, we are looking to Slovenia, where Matija has some neat plans for 4sqDay.
Located in the capital city of Slovenia, Ljubjana will have it’s second 4sqDay celebration. Matija and his partner in crime, Hiha, hosted the party last year with 55 foursquare users. However, Matija will be on his own this year organizing the event.
“We will have sponsor this year – Nokia” says Matija in an email. Nokia will be providing free snakes and drinks during the event, which he hopes to have up 70 attendees. When asked why does it host these events, Matija states “I like foursquare and I’m really in the mood to organize those kind of events.”
Matija mentioned a few troubles last year. The biggest issue was that his Swag kit arrived late. On top of that, Customs ask for $100 to have it delivered. This year, I’ve personally been working for months with foursquare to try to solve this problem. Foursquare set a few deadlines to ensure that Swag kits will arrive well before April 16th.
Along with buttons and t-shirts that will be custom made from a local vendor, Matija expects to real Mayor to arrive at the party. “We’re in a good relationship with the mayor so
[getting a proclamation] wont be a problem” Matija adds.
To see where Ljubljana is on the leader board, check them out on Meetup.
Good luck to Ljubljana, and have a great 4sqDay!
Sorry for the delay, but the last installment of our South by Southwest posts is here! On Monday morning of SXSWi in Austin, we had a 4sqday meetup with a fantastic turnout. I met people from all over the world: Australia, Germany, Denmark; we all discussed celebrating foursquare day.
Those who had previously hosted 4sqDay parties gave some how-to’s and helpful hints. Those who hadn’t had great questions. Foursquare had handouts explaining how to register on meetup.com and sign up for a swag pack. Nina let us in on the new “crown” swag secret and got our feedback on other merchandise.
My favorite part of the meetup was a discussion about redefining the “superuser.” We were asked our opinion if the superuser should evolve into different areas of expertise or if that could become too complicated. I recorded some of the conversation:
After our meetup, the foursquare court was set up for the tournament. They washed it down with Pepsi Max so no one would slip! And isn’t Anoop the most adorable referee ever?
After the meetup, I ran into Jessica Barnett, one of the 4sqDay originators! Then Dennis Crowley talked to me! Very cool day.
We only have two weeks left until #4sqDay 2012. So here at 4sqDay.com, we wanted to show you what cities around the globe are doing to prepare for the day. The first city we’d like to showcase is Minneapolis.
Chad and his team are working very hard to have Minneapolis have it’s largest turnout yet. Repeating from last year, Mayor RT Rybak is yet again proclaiming April 16th as 4sqDay. On the city of Minneapolis website, they provide a handy ‘request a proclamation’ link. With this method, Chad was denied a proclamation, last year. But he really pushed for it, trying to sell the idea of foursquare and 4sqDay and it’s impact on local businesses. He recruited a City Council member to help with the fight. They were both denied, again. Being desperate, Chad made one last plea in an email to the Mayor’s staff:
I appreciate your response back. It is my understanding that the mayors office typically does not issue proclamations to companies not based in Minnesota. However, I would like to stress that Foursquare Day is about the community. Not about any business or promoting any business. It is being used extensively by local business to revitalize the local economy. Other cities have seen this and have embraced the idea and are creating excitement in the local economy by having a proclamation. Foursquare Day has been proclaimed by New York City, Tampa, Miami, Cincinnati, Atlanta, Austin, Corpus Christi, Gaithersburg, Indianapolis, and Manchester, NH to name a few. With Mayor RT Rybak embracing social media and being one of the first Mayors on Twitter I would see this as an opportunity to embrace not only social media but the people of Minneapolis. Foursquare Day is none other than a event at The Depot in downtown Minneapolis with drink and food specials from First Avenue and The Depot, one of the icons of the local music scene. They have been offering discounts every week for the last year for those who check in on foursquare. The turn out is primarily small business owners and those who use foursquare day to day to find the "specials" being offered. We are not asking that the Mayor be present to present a proclamation. We simply think it's something fun that people will get excited about. I ask that you please review my request and take a look at the other communities that have honored a proclamation request.
On April 15th, 2011, Minneapolis Mayor RT Rybak made it official! This just shows that hard work and persistence yields awesome rewards! And Chad is happy to announce that the Mayor’s staff is ‘totally on board this year’.
One exciting method of promoting 4sqDay in Minneapolis that no other city has done, is run radio promotions. Radio station KTWIN 96.3 fm started a social media segment this week and will be mentioning the #4sqDay event!
While Chad and the team haven’t exactly nailed down a venue this year, they know they have to find one soon.
Okay, so you have started the 4sqDay planning process, and you have an event location and time locked down. You found a few interested local businesses that would like to help with the celebration and some great foursquare users to help out too. Maybe, you even have your mayor penciled in for your city’s proclamation! This is great to hear, but now what? Certainly, we cannot just sit back and wait for the pieces to [hopefully] fall into place. Instead, we need to be sure that we make it the best 4sqDay celebration ever. How do we do that? How best should we promote and follow-up? Here are my tips:
- Use Social Media! Sure, this is an obvious one, but we cannot forget to really use social media to promote the event. You might have your MeetUp.com event all scheduled, but I would recommend adding those event pages on TwtVite and Facebook! In fact, you might not even have all of the details for your event completely in place, but, as long as you have the basic framework put together, you should look to set up event pages so your community foursquare and social media fanatics can both know about the event and help promote it through their channels too! Facebook event pages allow you to begin to invite your friends. Once your friends confirm, they will re-share the event information! Also, while I would not recommend over-sharing, I would even throw in a few shouts via foursquare. While the native shout-only feature is not around anymore, there’s nothing wrong with using a third-party app like HootSuite to shout the event information (and links) once or twice!
- Contact Local Media! It does not hurt to start connecting with your local media outlets. If you have a local newspaper, look them up online and reach out to them via their social media presences (if they have them… let’s hope for their sake that they do). Getting that added coverage before the event can really help promote it and get the best possible turnout. Plus, it would not hurt to get some added coverage during the event! A plug or two in the local paper or even on the television newscast is still pretty cool!
- Follow Up With Businesses! Business owners and managers are very busy, so you should not sit back and just wait for them to contact you. Of course, this does not mean that you should be calling them each and every day either. Find some balance between contacting too much and too little! Keeping them in the loop along the way can really make all the difference, especially if they are playing a big part in your event. Communication is key!
- Think About Non-Profits! Sure, you want to make sure that your local businesses are involved, and you might even want to have giveaways or something. Certainly, you want to inform your fellow foursquare enthusiasts about the event so that they can come and celebrate 4sqDay with you. But… we cannot forget about this opportunity to give back if possible. Last year, Elaine and I attended the 4sqDay celebration in Atlanta. Chad Elkins, founder of 4sqATL, did a great job of planning everything out, and he even brought in two great non-profit causes! He did his part to help use the event as a way to give back to the community. We (at 4sqKennesaw) will try to follow his 2011 actions by giving back to a local charity or two! Hey, if it is a great idea, why not borrow it, right?
- Delegate! With any event, it is always best to have a core group of people working together to make the event turn out as best as possible. Don’t be afraid to delegate to and get feedback from others. It is nearly impossible to do it all by yourself, and it normally is much easier to get everything done when you involve the help of others!
If you follow these five additional tips, your planning (and event) should run a lot smoother! You still have some time to get the event pieced together, but be sure to utilize all of your resources to make that process much easier. Reach out to your fellow foursquare users and local media to help promote the event and remind people as we get closer to the event!
#4sqDay is coming! And I’m really anxious about this day (almost since last year lol)!
We’re here setting the last things about the day, and trying to spread this event not only for foursquarers from the city I live in, but also to the cities near here.
Our meetup is growing, we’re 8th in the meetup ranking of cities!
We’re 2 people away from New York city and we’re very proud because of it. We’re enjoying a lot of this “competition game” between cities – this is making us laugh a lot.
We have a facebook group to discuss foursquare stuffs called “foursquarers” and everybody is invited to join, and welcome to contribute with ideas for 4sqDay! Also, a Twitter account @foursquarer,s and a blog to promote the day and foursquare things!
Here, we are having the party at night, 8 p.m., at Santa Úrsula Shopping Mall. There, we’re gonna teach what foursquare is (for the ones who doesn’t know yet), talk about foursquare news and make a big networking to make new friends!
We’re gonna have a unique Special for this day, but it’s still a secret! And we’re trying to get gifts for all the participants!
How are things at you place? Tell us! We’d like to know!