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As Foursquare Day rapidly approaches, the city spotlight focuses on the town of Kennesaw, Georgia. This will be Kennesaw’s first full event but second year having Mayor Mark Mathews proclaim April 16th as Foursquare Day throughout the city! Last year, the mayor made the proclamation during the Big Shanty Festival; this year, the proclamation expands into an event.

With the City Council meeting on the same night, the mayor has invited foursquare fans and users to take part in the proclamation at the beginning of the council meeting! He also plans to repeat the proclamation at the outdoor event itself (weather permitting). As for the celebration, foursquare users will celebrate along with the Dinner at the Depot event that takes place each and every Monday evening. The celebration will include food trucks vendors Champion Cheesesteaks, Happy Belly, Cajun John’s, and King of Pops from 5pm until 8pm. We will be passing out some foursquare swag and displaying the Worldwide Virtual 4sqDay coverage thanks to ScreenScape!

Last but certainly not least, the 4sqKennesaw group has taken a note from Atlanta’s successful 2011 celebration by teaming up with MUST Ministries, a great local non-profit organization, for a Check-in for Charity pledge drive!

On behalf of the Kennesaw (and surrounding) foursquare community, have a very Happy Foursquare Day!


This next City Spotlight will be for Seattle. This is Seattle’s second year hosting a 4sqDay event. With 5 city leaders last year, the team dropped a few people and then grew to 7. These individuals are hard working and will do anything make this Monday, a great event.

Robert Wong, one of the leaders for the event says:

We set the bar pretty high last year in Seattle, we got a lot of positive feedback and complements on the job we did. We are hoping to do the same this year.

Last year, Seattle had around 100 attendees, but this year, having the party on a Monday isn’t stopping them. They feel that they could get that number and even more with all the buzz going around. Wong mentions that the sponsors are quickly jumping at the chance to be apart of the big deal. However, one issue Seattle is having, is the t-shirts. Finding a sponsor for those proved tough, but WAPPOW Inc is stepping up and donating the shirts!

Wong again brags about last year:
One of the highlights last year was our raffle. We had awesome prizes from local businesses along with the Seattle Sounders. We are happy to say that the Sounders are again providing tickets to one of their games, we’ve also got Uber Seattle helping out with discounted rides to and from our event and many other local businesses contributing gift certificates and other prizes.
This years list of sponsors keeps growing:
  • Seattle Sounders
  • Uber Seattle
  • Bill the Butcher
  • Wappow
  • Belltown Pub
  • Habitude
  • other local business
Belltown Pub will be hosting the party this year. They will have happy hour all day for those who check in. In addition, their awesome bartenders are creating a special 4sqDay drink just for our event. The Seattle team will be passing out t-shirts to the first 50 check ins. And Sonar is even helping out. They have a few ideas for some foursquare games that they are going to try out.
Good luck Seattle!

Istanbul, Turkey is the next city to steal the City Spotlight. This year’s 4sqDay even will be at Istiklal Avenue, in the district of Asmalımescit. The street is small and narrow, forcing people to interact with each other. It’s a very informal place!

The city leaders have acquired two different specials from the venue:

  • The first 50 people that check in after 7pm get free vodka shots.
  • All people that check in after 7pm get 30% off their all drinks.

They are using a large projector and ScreenScape to project live check ins during the event. When someone checks in, it will be displayed for everyone to see who is at the venue. Maybe they’ll have everyone shout when someone new checks in. In terms of promotion for the event, the team has  made posters, banner and pins. The pins will have the city logo on it. The posters and banner will be foursquare bees, crown, logo etc. The teams art director will design these things, just like as our new logo. They have also been working with YES! People to help promote the event.

They have reached over 115 RSVPs on their Meetup page, and expect more as the day gets closer.

Be sure to follow their blog for more updates.

The City Spotlight now shines on Philadelphia, for 4sqDay. But this isn’t your normal 4sqDay booze and prizes event. Philly has announced the 2012 4sqDay Games. This is Annie’s first year hosting the event, but not without some help from the Social Media Club of Philadelphia. Annie is obsessed with the Hunger Games and thought it would be hilarious to do a foursquare version.

Click the image!

This event will be an actual foursquare tournament, but played Hunger Games style. Annie is the Game Maker, creating a court with tape at the Marion Anderson Rec Center. Players will be Tributes from several “districts” (aka community organizations): SMC Philly, Indy Hall, Inliquid, PANMA, P’unk Ave,  William Way Center, Geekadelphia and Technically Philly.

On April 16th at 7:30pm, the Tributes will come and compete at the game of foursquare.

A victor will crowned. Losers may cry. All of it will be livestreamed.

Annie and the crew will be asking for donations for the Rec Center. Local beverage Liquid Lightning is providing everyone with their energy drinks and frankly, these people are going to need it. This is going to be a grueling showdown. They’ll also have 2 medals, engraved for the event, for two winners. Come on. These ARE GAMES OF THE AGES.

Annie laughs “We’ll have some food on-site. Which is pretty funny, since we’re modeling this whole shin-dig after the HUNGER games. Foursquare and checking in works up an appetite.”

I just want to give a shout out to the other community orgs that are joining us in this event and competing for the 2012 Philly Foursquare Games title: Drink Philly, Geekadelphia, Indy Hall, Inliquid, Independence Visitor Center with PCVB, Technically Philly, PANMA, P’unk Ave, William Way Center and of course SMC Philly.  It’s super cool that so many organizations are down to do something like this. Just more proof that Philly is the epicenter of awesome.

They also plan on livestreaming the event so that people can watch this ridiculousity from around the world.

Be sure to grab your ticket, and some popcorn for these games!

A week ago, students from Cornell University in Ithaca, NY received a 4sqDay proclamation from the Mayor of Ithaca. With only a week to plan, Ian Perry and Clayton Dubin have chosen to hold their 4sqDay event at a pizza place called The Nines. The event will be sponsored by Sonar, an app that tells you more about the people around you, revealing the hidden connections you might have otherwise missed. Sonar lets you check in through Foursquare, and then check out who nearby shares the same interests and friends.

It was too late to get any freebies from foursquare, but the team will be giving away some free swag from Sonar. They are hoping to get students excited about foursquare and Sonar, and introduce ways to use both in their professional and social lives. They will be holding a “scavenger hunt” and possibly “speed dating” event using Sonar after attendees have checked in.

The owner of The Nines has also agreed to offer a 4sqDay special, which is a huge step in a city where 4sq specials are sparse.  In addition, The Cornell Store will also be offering a check-in special during the day. The team is hoping to get more local businesses involved in future 4sq Days. They are realizing that not enough business owners in Ithaca know what Foursquare is. In a city that is home to schools including Cornell and Ithaca College, Clayton and Ian think the potential is huge. Because students love saving money and most have some presence on social networks, the team believes that Ithaca could benefit greatly from Foursquare.

The team is still working to get more sponsors, and spread the word about the event. They are also hoping that the Mayor will make an appearance at the party!

The beautiful Espanola Way at Miami Beach is joining the global #4sqday celebration April 16th, 2012 for the first time. Starting at 7pm, our little village will be filled with the social network spirit; six participating venues, marked with the official 4sqday posters, will offer $4.16 specials. We’ll be inside these venues and outside on the street spreading the word and joy.

We have seen previous celebrations and events around the world – their pictures, their videos, their smiles and their T-shirts!-, and we just couldn’t help ourselves but to join in! We have promoted the event with our customers through Twitter, Facebook, of course Foursquare, and spreading the word through the participating venues. We are expecting a great deal of Foursquare junkies and other people that just want to have a great time. So far, people reading our message, have been kind enough to spread the word and invite their friends to come over on the marked date. We’ll have amazing themed t-shirts for people to buy them; ALL profit will go to a charity that we’ll be announcing at our t-shirt stands.

Our sponsoring and participating venues will be: Oh Mexico Restaurant and Cantina, Café Nuvó, Havana 1957, Drexel Irish Pub, Cevichery and Tapas y Tintos. To stay on the know and connected, follow our official Twitter user @4SQDAY_sobe or visit our website We invite you to upload your pictures, comments and videos tagging them with #4sqday and/or #EspanolaWay, and mentioning the official Twitter account. All of your pictures will be displayed on screens at the participating venues!

Tourist or local, we hope you enjoy celebrating with us as much as we do. Tweet and check in away!

This year in Latvia’s capital Riga, we will hold a 4sqDay Specials Parade. It will take place in 2nd most visited venue in our country – the biggest mall, Alfa.

Why move from a cozy pub to a crowded trading place? Exactly for that particular reason – for the crowd!

In such a country where foursquare specials are not exactly the common thing, you can find them by pressing the foursquare explore button, we decided to show both – the visitors and the businesses – how foursquare could give them an additional value.

A passionate foursquare friend and colleague in Public Relations, Mrs. Ligita Brodina, energized the trade center management, renters and additional partners so we will have a live example of all 16 specials in the range of few hundred meters. During the evening event, my colleague – blogger and IT enthusiast, social media expert Kristaps Skutelis and I will have the privilege to host a show with lots of guests.

As you might have heard, Riga is one of the cities granted the City Badge in the foursquare contest. Together with the Riga city’s tourist bureau Live Riga we will bring it to a new level – a contest of sketches will be announced in order to get best possible symbol representing the city. The mayor will be in the judge, deciding which one is worthy to be presented to foursquare.

We will have a super swarm attempt – for a good cause – if we succeed – there will be donation made to animal shelters. So not only the goodies, contests and just a fun – also a chance to do a good thing with your check-in is about to happen.
And of course – it wont be Riga if some of our secrets won’t be revealed until the sun rises on 16/04.

Guest post by: Mareks

A veteran of #4sqDay, the City Spotlight turns to Portsmouth, New Hampshire.

Along with Tampa, this is Portsmouth’s 3rd year holding a #4sqDay. The team has grown to four city leaders and will be getting some assistance from the University of New Hampshire to help promote the big day.

When asked ‘what made you want to host the party’ their response was beautiful, we had to publish it whole:

Portsmouth is just a small town in the Northeast, but we have an incredibly tech-savvy community that quickly embraces the use of social media to connect with one another, do good, and share information with one another. When Foursquare emerged, we were eager to use it to make our community even stronger. Our mission has always been to provide a forum for businesses and individuals to share information, special offers, and special events with each other, and to learn more about how foursquare and other location-based services can bring our community together.

The team forsees a drop in this years attendance. Since 2011’s 4sqDay was on a Saturday, Portsmouth’s city leaders feel about 50% will be back. They are also working on a raffle or maybe something charity related to bring in more people. However, during the last two Novembers, Portsmouth’s crew holds a ‘Check-in to Charity’ event. This event brings in donations toward Movember.

Education about how to register a special or venue has been a minor stumbling block. To counteract that, they’ve created blog posts and printed handouts to help local businesses. The team is still working out the details with the venue on what specials will be provided for the big day, but also have posted other venues that will have specials.

The Portsmouth 4sqDay team  is really focused on businesses. They created special Rack Cards that are being handed out to local businesses which were designed by Vital Design and printed by Infinite Imaging. Other local sponsors include: Vital Design, Greater Portsmouth Chamber of Commerce, Raka Creative, The Music Hall, and the University of New Hampshire.

Last year, former-Mayor Ferrini did declare April 16th as 4sqDay. The team is working with the new mayor, Mayor Spear to show them the world of foursquare. We wish them good luck!

It is worth noting that in 2010, Portsmouth was the top-ranked city for attendees 4sqDay.

Be sure to follow Portsmouth on Twitter, like them on Facebook and read their blog.

For our next installment of City Spotlight, we travel to Milan Italy.
The team at will be putting on their second 4sqDay even in Milan. The team actually grew to 8 members before last year. And this year, they are getting a little help from WPP Group and Ambito5.
In 2011, the team wanted to involve several of their clients to create a unique event. The event took place during Fuorisalone (Milan Design Week) and around 500 people checked in. Around 260 stayed for the entire event, cashing in on drinks and food. This year they expect about 200 or so users.
There will be a table football (Foosball for Americans) contest and prizes are to be determined.
Last year, the winners were rewarded with  Sony Ericsson Xperia phones, and this years prize could be even better. For Specials, there will be an overall special that will grant access to any gadget/food/beverage/experience our brands will decided to offer on 4sqDay.  They have partnered up with ADCI (Art Directors Club Italiano) and with the Milan community of Instagramers that will provide support and also print out photos from the event and will give them to users.
For more pictures of last years awesome event, click here.
Where will you be on #4sqDay?

I cannot believe it is already the 3rd Foursquare Day!!  When we started with the first 4sqDay, the real drama was about who was stronger, Gowalla or foursquare, and whether foursquare would   reach 1M users before 4/16. Time really flies when you are having fun and we now know the answers to both of those questions! How amazing it is to see this event that we started in Tampa continuing all over the world each year. I have been told by many Tampa Bay locals that they are proud that 4sqDay started in Tampa.

I am excited that lots of people, including our Mayor IRL Bob Buckhorn, are getting involved. We have a number of cool events planned this year, that are spaced-out thorough the day and across the city. This is fantastic because I have always wanted to have a diverse group of events that welcome everyone, than one single event. In fact, there are events scattered through the day. Come to one or all!

You can find lots of info about 4sqDay at @4sqdayTampa and our foursquare page.
 In chronological order the festivities this year include:

Midnight Foursquare Day Kickoff by McDonald’s

Foursquare check-in special, giveaways, dessert samples and more.
@McDTampaBay for more!

Foursquare Day at IKEA

Location: IKEA
* FREE Breakfast and an IKEA Signature Blue Bag
* FREE 16 Minute Massage
* Buy an EXPEDIT 4 Cube and Get Two LEKMAN Storage Boxes for FREE
* FOUR Chances to Enter To Win Products Valued up to $179
* Foursquare swag


City of Tampa Foursquare Day Scavenger Hunt!

Location: All over Tampa!
City of Tampa prizes and Foursquare swag, and more!
Watch and @CityofTampa for more!


4sqDay Party 2012 at Tampa Tap Room

Location: Tampa Tap Room
Time: 7pm – ????
Come meet your 4sq friends and celebrate 4sqDay Tampa.
$1.50 domestic bottle and 50cent wing specials.
More info:
Also, you can find more discussion, suggestions and ask questions on the Tampa 4sqDay meetup page!
Remember, you don’y have to be a foursquare superuser or even user to join in. As I wrote in the first 4sqDay Community guide, “Exclude no one.” These events are open to the public and welcome anyone interested in participating! And if you are in the Tampa area and are planning festivities for 4/16,
Hope to see you there, cheers!!