Completing out our week for our City Spotlight segment is Atlanta. Last year, the ATL team brought and this year, they are doing it bigger!
April 16, 2012, is the 3rd annual worldwide celebration of foursquare Day and Atlanta is participating. Several metro-area businesses are offering unique check-in specials just for 4sqDay and no celebration would be complete without a party!
When & Where: Monday 4/16, from 5:30 – 7:30pm atSweetWater Brewery – 195 Ottley Drive NE, Atlanta, GA. Map. Parking is free along Ottley Dr and in designated lots. We are taking over the brewery for a private party just for 4sqDay! Entry to the event is $10 and you can pay at the brewery. We are pre-selling up to 150 tickets before the event through Xorbia which gets you access to some cool schwag. Details below in ‘Giveaways’. The event is 21 and up only.
Food & Drink: Delicious SweetWater brew will be flowing and admission is all you-can-drink. The Atlanta Street Food Coalition will have food trucks out there to get your eat on. Specific trucks will be updated before the event.
Giveaways: The first 150 people to pre-order tickets to the event will be guaranteed a limited-edition 2012 Atlanta 4sqday t-shirt, pint glass, and koozie (must pick up items at the event). There will be pint glasses and koozies available for walk up ticket purchases (while supplies last), but the free t-shirt will only be given for tickets purchased in advance. All of the sponsors will have tables set up at the event and will be giving out some awesome free schwag so be sure to get there early. OMG Cup & Cakes will be there giving away custom 4sqDay cupcakes, too!
Fun Stuff: Live music will be rocking the stage in the courtyard. SweetWater will also have free tours of the brewery available to guests and Scoutmob will have their photobooth at the event for mustache wearin’ photo ops.
Be sure to purchase those tickets in advance to get a free t-shirt! Even if you don’t plan on purchasing a ticket in advance, please RSVP for the event on Meetup so that we can get a good estimate on headcount for staffing at SweetWater.
Big thank you to all of the sponsors, businesses that run foursquare specials, and most importantly all of the individuals who use the app. Collectively y’all make Atlanta one of the best foursquare communities in the world.
As many of you might have seen, foursquare is starting to gradually reconnect you with your nearest major city by unleashing a special badge as you unlock that city. Here in Atlanta, we finally have a cool badge to take pride in. All we had to do was follow the Atlanta list over on the 4sqCities foursquare profile and check into 5 of the venues on the list! The great news is that foursquare is continuing to add more and more cities to the mix; so far, they have been looking to add two new city badges each week, so, if your city lacks its own badge, it should be coming soon!
I was so happy to unlock the peach-themed badge over the weekend as Elaine and I (aka 4sqLoveStory) took in our first Hawks game together down at the Philips Arena! For us, it was icing on the cake! Since we did not have a New Year’s Eve badge for 2012, we were glad to at least have this super cool Atlanta badge to enjoy. So, we have these new badges, and it is extra exciting, especially for those cities that haven’t had a badge specific to their area. So, have you unlocked your city’s badge? Or are you still anxiously awaiting a badge specific to your city? Either way, keep conquering your nearby cities one check-in at a time!
Yesterday, the IAB Mobile Marketing Center of Excellence released a report on mobile shopping use in the United States. With data provided by comScore and BIGresearch’s Simultaneous Media Survey, the Interactive Agency Bureau ranked the 2011 top mobile shopping-savvy cities.
The Top 5 Cities:
- Houston, TX
- New York, NY
- Atlanta, GA
- Los Angeles, CA
- Dallas/Ft. Worth, TX
Not exactly who you think of when it comes to the world of mobile commerce.
The ranking was based on an index combining four key data points, each with different weights:
• Ownership of a mobile phone
• Propensity to be influenced by mobile coupons
• Ownership of a mobile retail app on handset or tablet
• Ownership of a mobile social media app
How can this data be useful to a foursquare user?
Armed with this data, users, community managers and employees can approach business owners and brands about integrating foursquare in their marketing strategy. While the report doesn’t take foursquare specifically into account, there is plenty of good information to leverage, especially if your city is included. Percentage of consumers owning a mobile device, percentage of consumers who say mobile consumers influence purchase decisions and sharing information once at a retail location in particular are good fodder for convincing a venue to run a special.
Do you plan to use this data to encourage foursquare use? What do you think of the findings?
[Image courtesy of David]
If you live anywhere in the southeastern US and have nothing in particular to do this week… head to Atlanta. There is an entire week of activity – more than one can do, even with the help of foursquare!
As Chad Elkins of 4sqATL describes Digital Atlanta:
Digital Atlanta (formerly Social Media Atlanta) is a week long series of events focused on social media, technology, and other digital related topics. There are over 60 events around the metro Atlanta November 7-11 and 32 of those sessions have check-in giveaways thanks to several generous sponsors. Tickets are still available for most of the events and the best thing about these informative sessions…they are FREE! When you arrive and show your event ticket, be sure to show your foursquare check-in as well to be eligible for the prize.
He then breaks down, day by day, all the foursquare specials all over the city. Amazing stuff. Check it out!
Does your city have a multiple-day Social Media event or a version of “Internet Week?” If so, how does foursquare factor in? Perhaps next year, since 4sqDay is on a Monday, some cities will spread out the events throughout the weekend and week.