Bear with us while we get fixed from the recent hacking . :)

Tag Archives: 4sqINDY

Here at Foursquare Day HQ we’re keeping track of all the efforts across the world to get towns and cities everywhere to proclaim April 16th as Foursquare Day. Foursquare Indy has begun a campaign to get their mayor to declare April 16th Foursquare Day and in Maryland, the mayor of Gaithersburg is planning to attend Montgomery County’s Foursquare Day! These cities will be joining the cities from last year such as Tampa, FL and Manchester, NH that proclaimed April 16th as Foursquare Day.

With all the buzz and activity surrounding the efforts to get towns and cities to Proclaim 4/16 as Foursquare Day we’ve created an online resource for keeping track of all the efforts as well as a way for you to keep us up to date on those efforts. Let us know about your efforts and we’ll rally behind you to help make them happen!

PS: Don’t forget, today is the last day to submit your Foursquare Day 2011 slogan idea!

[photo credit]

Things continue to move quickly here at Foursquare Day HQ with only 64 days to go until Foursquare Day 2011! Following our guest appearance on the About Foursquare podcast we were invited to guest moderate Foursquare Chat. During the chat we made several major announcements including our call for Foursquare Day Slogan ideas and the debut of the first official Foursquare Day 2011 partners!

We kicked off the announcements by announcing our first partner, About Foursquare. We had the opportunity to be a guest on the About Foursquare podcast and talk Foursquare Day and they will continue to help us spread the word of Foursquare Day 2011 far and wide on their blog and podcast.

Next we shared word that DontTwive, who was a partner last year, would be joining us again as an official partner in 2011. DontTwive will be helping to keep people safe on Foursquare Day by raising awareness of responsible tweeting – don’t tweet and drive!

Then we debuted 7point1squared as a Foursquare Day 2011 partner. 7point1squared is using foursquare to help local businesses who were affected by the devastating 2010 Canterbury earthquake, a magnitude 7.1 earthquake in New Zealand.

We were also pleased to announce Untappd as a Foursquare Day 2011 partner. They have a great app that makes use of the foursquare API. Foursquare Indy team member Andy Huston put it best when he said “Untappd is a natural partner for Foursquare Day.”

Speaking of Foursquare Indy, we closed out the chat by announcing 4sqCHAT and 4sqCHAT organizer Foursquare Indy as Foursquare Day 2011 partners. They’ll help us spread the word and connect local Foursquare Day organizers and fans together on Twitter.

We’re very proud and pleased to be able to partner with these great groups and organizations for Foursquare Day 2011 and we’re looking for more partners to join in! If you’d like to join in partnering with Foursquare Day for Foursquare Day 2011 we’d like to know about it: please drop us a line to let us know how you can help make Foursquare Day 2011 amazing.

In the meantime, Foursquare Day fans we also need your help with our Foursquare Day slogan and in other ways as well. Local Foursquare Day organizers, we haven’t forgotten about you! Please keep an eye on this space for how Foursquare Day HQ can help YOU.

One final note – you may notice this post was authored by a new name to the Foursquare Day HQ blog. Hello everyone, allow me to introduce myself. My name is Walter Elly- you might already know me from my work on the Portsmouth Foursquare team and as @walterelly on Twitter. I’m now also a member of the Foursquare Day HQ team and I’ve picked up the task of managing this blog, so you’ll be seeing more posts from me as we head towards Foursquare Day 2011. I’m proud to be here!

Tonight we are thrilled to feature a special guest post from Chris Banks, 1/3rd of the Foursquare Day partner, 4sqIndy.  We are so excited about what they have going on that we want to make sure that EVERY foursquare user knows about it so they can both support them and replicate their efforts in their own communities.

During the 4SqCHAT on Monday the seventh of February, we talked about how the Super Bowl and Foursquare Day (4SqDAY). Like most of our chat, we got to tossing around some ideas. There was some great tweets throughout the night about how to make 4SqDAY even better than it was last year, but one stuck out to me:

This set off firestorms from people asking their mayors to make 4SqDAY official.  Cities like Tampa started speaking up, saying their Mayors had actually made the day official.  We wanted for Indianapolis what the people of Tampa got for their city. After the chat I called Andy Huston, a 4SqINDY teammate of mine, and said the tweet we sent to Mayor Ballard was cool, but lets take this a bit further. Over the next few hours we wrote a letter to our Mayor asking him to make 4SqDAY an Official Day here in Indianapolis.

Mayor Ballard,

We’re writing you today to ask for your proclamation of April 16, 2011 to be Foursquare Day in Indianapolis. This day is recognized globally because of the date’s significance as 4/16, which is the number four squared. Foursquare is a mobile application that lets you check in to venues and “unlock” your city. Foursquare users become “mayors” of venues for having the most checkins within a certain amount of days. As the official Mayor of Indianapolis, on behalf of the city’s large number of Foursquare users, we find it appropriate to designate this day on behalf of all the Foursquare mayors in the city.

Foursquare is more than just a new and exciting social media application. Many local businesses leverage Foursquare’s free ability to offer specials for “checking in” to their location. This is a great way to celebrate loyal customers. Additionally, Foursquare builds community through updates sent from users on Foursquare to Facebook and Twitter.

Foursquare helps us find new and exciting things right here in our backyard. Because these specials are primarily taken advantage of by local merchants, Foursquare fosters local growth in the business community. We have reached out to local businesses to ask for a one day only Foursquare special to help bring awareness to the platform through an official Foursquare Day.

With your help we can use Foursquare to drive support to our local business community and help the Indianapolis Foursquare community discover fun, new ways to explore our great city.

Signed on behalf of the foursquare Mayors of Indianapolis,


While we have yet to hear anything from the Mayor we know our overall idea is working. We have gotten countless amounts of feedback from not only other Foursquare users here in Indianapolis, but the world wide Foursquare community has shown interest as well. Our local users have risen up to the challenge and signed our letter. Many of them are also letting the Mayor know that Foursquare is a lot more than a social media application, and telling them how Foursquare has changed how they find new and exciting things in their backyard.

We hope that other cities follow the path that Dan Parks and the people of Tampa have made. Write your Mayors, ask for 4SqDAY to become a official day, but more importantly explain why. We at 4SqINDY have also set up the #4sqDayPetitions to help the cities and other Foursquare Community Networks help spread the word.

Congrats again to 4sqINDY and the #4sqDayPetitions effort. The Foursquare Day Team stands solidly behind you!

Fans, please go to the original letter and leave a comment of support.