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Tag Archives: 4sqCHAT

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With the growing popularity of foursquare and its enthusiastic user base, it is only appropriate to gather and chat about the latest news that is happening in the world of foursquare and location-based services (in general). Normally, these Tweetchat conversations last about one hour and cover a topic or two that is new in the world of foursquare. Topics have ranged from how businesses can best implement foursquare into their marketing to super user feature updates. No matter if you are a foursquare guru or foursquare’s newest user, #4sqCHAT is definitely a great conversation that I highly recommend. If you would like to participate in this conversation, we’d love to have you. Come join us each and every Monday evening at 9pm EST to talk about everything foursquare! Also, if you have a specific topic or two that you would like to chat about, we are always taking requests and recommendations. It is probably best to mention those on the 4sqCHAT Facebook Page wall and/or tweet them using the #4sqCHAT hashtag! Well, I hope to chat with you about the great world of foursquare! Until next time!

A long while ago, many people were wondering how a business without a physical (venue) presence could connect with its target market. A short while later, foursquare created the brand page. In its latest iteration, foursquare allows brands to check-in and broadcast that onto their Facebook Page and Twitter profile; however, brand pages are not allowed to gain mayorships or badges. Along the way, big brands with physical presences also created brand pages in order to connect with their customers. Up until just recently, however, there was a gap in the experience between the claimed business venue on foursquare and its potential related brand page. However, now that has all changed, and this is for the better. So, physical brands on foursquare can connect their foursquare brand pages to each of their claimed venues, allowing more streamlined interaction with customers. No longer do brands have to resort to leaving tips on their claimed venue pages to inform customers about their brand page presence.  No longer do they have to create two channels of communication or give out two different links within two different messages. As of the end of last week, brands can now connect the two, providing their foursquare customer with the additional link to their foursquare brand page.


So, if you have a foursquare brand page and a claimed venue like one of my clients, Max Muscle of Cobb (for example), does, it would be extremely advantageous to connect them! Here are a few quick reasons why:

  1. Less Headache – Communicating and engaging becomes more streamlined!
  2. More Efficient – relaying one, unified message can make all the difference in the world, and it saves lots of time.
  3. Visual Enhancement – if you connect the two, your venue locations will be plotted on the (nearby) map on the brand page. This will make it easier for customers to find the location that is nearest to them! This is especially helpful if you have more than one location!

So, be sure to connect your business today!

Things continue to move quickly here at Foursquare Day HQ with only 64 days to go until Foursquare Day 2011! Following our guest appearance on the About Foursquare podcast we were invited to guest moderate Foursquare Chat. During the chat we made several major announcements including our call for Foursquare Day Slogan ideas and the debut of the first official Foursquare Day 2011 partners!

We kicked off the announcements by announcing our first partner, About Foursquare. We had the opportunity to be a guest on the About Foursquare podcast and talk Foursquare Day and they will continue to help us spread the word of Foursquare Day 2011 far and wide on their blog and podcast.

Next we shared word that DontTwive, who was a partner last year, would be joining us again as an official partner in 2011. DontTwive will be helping to keep people safe on Foursquare Day by raising awareness of responsible tweeting – don’t tweet and drive!

Then we debuted 7point1squared as a Foursquare Day 2011 partner. 7point1squared is using foursquare to help local businesses who were affected by the devastating 2010 Canterbury earthquake, a magnitude 7.1 earthquake in New Zealand.

We were also pleased to announce Untappd as a Foursquare Day 2011 partner. They have a great app that makes use of the foursquare API. Foursquare Indy team member Andy Huston put it best when he said “Untappd is a natural partner for Foursquare Day.”

Speaking of Foursquare Indy, we closed out the chat by announcing 4sqCHAT and 4sqCHAT organizer Foursquare Indy as Foursquare Day 2011 partners. They’ll help us spread the word and connect local Foursquare Day organizers and fans together on Twitter.

We’re very proud and pleased to be able to partner with these great groups and organizations for Foursquare Day 2011 and we’re looking for more partners to join in! If you’d like to join in partnering with Foursquare Day for Foursquare Day 2011 we’d like to know about it: please drop us a line to let us know how you can help make Foursquare Day 2011 amazing.

In the meantime, Foursquare Day fans we also need your help with our Foursquare Day slogan and in other ways as well. Local Foursquare Day organizers, we haven’t forgotten about you! Please keep an eye on this space for how Foursquare Day HQ can help YOU.

One final note – you may notice this post was authored by a new name to the Foursquare Day HQ blog. Hello everyone, allow me to introduce myself. My name is Walter Elly- you might already know me from my work on the Portsmouth Foursquare team and as @walterelly on Twitter. I’m now also a member of the Foursquare Day HQ team and I’ve picked up the task of managing this blog, so you’ll be seeing more posts from me as we head towards Foursquare Day 2011. I’m proud to be here!