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To everyone who has participated in 4sqDay, I have one thing to say: Cupcakes.

More #4sqday treats from @aLAnessa!

In going through the awesome posts, pictures, and parties  from around the world it is obvious to me:  Foursquare users really like cupcakes. Cupcakes with badges, flags, candy, in all manner of colors and regional styles.

But if I had to use a second and third word, they would be THANK YOU! It has been SOOO amazing to see the tweets, check ins, badges, posters, cupcakes, and everything else that people have created. Whether you checked-in at new business, partied at foursquare meetup, organized a community event, or helped spread the word in all your crazy ways, thank you. Thank you squared.

A special thank you goes out to Justin Henderson, who really stepped it up this year and ran things, especially the day-to-day operation of the blog content.  Likewise to all the 4sqday bloggers (in no particular order)  Nicole, DwayneMareks, Michael, Fernanda, and anyone else I am forgetting! And Vanessa does more than bake famous cupcakes! She has been rocking the graphics scene and Instagram. Without you all, 4sqDay 2012 would not have been the success that it was!

Thanks to all the political leaders from mayors to presidents who made proclamations and gave shout outs for 4sqDay. It is fantastic to see that these people get that foursquare and 4sqDay is not  frivolous, but is a meaningful supporter of local communities and economic development.

Thanks to Untappd. They rock for creating their second 4sqDay badge and heatmap! Also Screenscape and ButtonUp get shoutouts for reaching out!

And, of course, thank you to the fine folks at foursquare because without them, this whole thing would be rather silly.

So what now?

Well, first, you may be wondering what is going on with this temp site. We have to deal with the rotten hack that was affecting portions of the site. We had thought that we had resolved the issue before, but clearly we haven’t. Sit tight while we get this taken care of.

We do have some ideas that we are very excited to announce, but first… let’s finish up this 4sqDay.

  • We are looking for people to share stories about their local events. It can be what happened, what worked, what DIDN’T work, what you’d like to do differently next year.
  • We have been sharing event pictures from all over the world on our facebook page. If yours isn’t up there, let us know. We want to include everyone!
  • If you want a Pinterest board, to post pictures in your cities, let us know.
  • We’ve mentioned this before, but if you see any local press or blogs or other media coverage in your community, use this link to submit them. We’ve had over 60 submissions in the last few days from all over the world! Soon wed we will share them!

And here are a few other things other things you can do:

  • Keep growing your foursquare community!
  • Connect with people who attended 4sqday meetups in your community.
  • If you have ideas or ways that you’d like to be involved in 4sqDay organizing, let us know.
  • Help us update the Wikipedia page. It is very stale.
  • And of course, keep checking in!

Cheers to all!!  Thank you!   Cupcakes!

If you are a business and have already claimed your venue, a new option is now available allowing you to tell your foursquare customers what your business hours are. This can be really helpful for a few reasons:

  1. Your customers now know when you are open for business; hopefully, this will motivate them to come when you are open for business.
  2. If you have a mayor special and are worried that people are merely driving by at midnight and trying to check-in to compete for your venue’s mayorship title, this should help to ensure that only those check-ins within business hours are being captured and counted towards that honor.
  3. More information is always better. As I mentioned above, it is great when your customers know when you are open. As foursquare moves more focus away from the pure check-in and more towards sharing venue information (ie tips, recommendations, contact information, specials, etc.), this provides customers with one more piece of information about your business, so why not tell them, right?

As an avid foursquare user and explorer, I certainly appreciate this added feature within foursquare. I have advised my clients to add their business hours, and I recommend that same to you. There’s nothing worse than upsetting your customers and thereby losing their business. Let them know when you are open. As I have mentioned before, give them all of your information (hours, phone number, address, website address, Twitter link, description of your business, business category, and specials).

Lastly, I must mention that adding your business hours is quite easy to do. First, click “edit venue” on your venue page. Then, scroll down just below your venue map until you see the “add hours” button. Lastly, click that button and look for the box that pops up (it will look like the image below); now, simply add your specified hours! Save those hours, and you are all set!

foursquare's venue business hours screen

#4sqday is sneaking up on us! What do YOU want to see happen at your local Foursquare Day meetup?

Here’s one little person who seems to be most excited for the swag!

Mike likes to meet new people at Foursquare Day.

For Dale, it’s all about the pie (and the Super Swarm badge)!

#4sqday video blog? Careful. The Interwebz might not be ready for this.

Question of the day: What’s your favorite all-time Foursquare badge?

Today’s guest post is from Sara C from @4sqla. I’ll admit, I wasn’t sure if LA was going to be able to pull it off, because there was a lot of confusion and disorganization early on. As you will read, the event came into focus and was a smashing success!!



Who would have thought we would be celebrating a day based on a childhood playground game, social networking and math! Even though this was my first Foursquare Day event, I was very fortunate to have connected with so many wonderful people of Los Angeles who helped me organize and support this event.  Los Angeles is such a big city with a population so wide-spread, it wasn’t easy trying to get everyone to gather in one place without having multiple locations planned, and having only had two weeks to plan this event, I knew I had a tough task ahead of me. We chose to have our “swarm” party at Saddleranch Chop House ( on Sunset because the restaurant is located on the famous Sunset Strip and easily accessible to Los Angeles party-goers.  I made some contacts through twitter and facebook and found Miki Reynolds (@HowAboutWeLA), the LA Community Manager of (, a new and exciting online dating website based in New York, who was looking to co-sponsor an event to help get the word out on their new LA launch.

I was also fortunate to have connected with the Bill Karz, Online Marketing Director of LA, Inc. ( who put together a map of various local businesses offering Foursquare Day specials.  Using their extensive database of Los Angeles businesses, we received a listing of over 30 specials! The one day and ongoing specials ranged anywhere from discounts on food and drinks to entertainment deals to include city tours and museum admissions.  For two weeks, we worked hard and had our faces buried in our computers, using various social media to help spread the word.  Los Angeles being the 2nd biggest city in the U.S., it was essential for our city to take part in this celebration, and probably easily recognized by other cities throughout the world. So it was no surprised that I was asked to do webcast interview by Kevin Aguilar (, who hosts his own live webcast based in Portland, OR.  Together with the organizers of the Portland and San Francisco Foursquare Day events, we helped educate and promote Foursquare and this national celebratory day.

The day of the event was very exciting.  Saddleranch provided free shots and bull rides for our Foursquare swarmers along with the official Foursquare swag, kindly provided by Foursquare, and the generous sponsorship of for providing the free giveaways and gift card raffle, we had many happy Foursquare users.  We had a good turnout, some who showed up all decked out in Foursquare gear! One of our local L.A. social media bloggers, Vanessa B. (@aLAnessa), even came by with her awesome homemade Foursquare badge cupcakes (which can be seen on the official Foursquare blog)!

Photos from our event could be seen on my Flickr account as well as from Howaboutwe’s facebook page.

I know Los Angeles will be representing bigger and better next year because planning is already in progress! We want to thank all the sponsors, including Saddleranch, Howaboutwe, LA, Inc. and Single Tease, and all the Foursquare users who supported us and came out to party with us! We had a terrific time and look forward to seeing all of you again next year!

Late last night, while I was enjoying a nice Fat Tire, checking out the Untappd 4sqday map, and participating in the special Foursquare Day Eve #4sqchat, I spotted a tweet from Chad. It included this link to the page that shows all of the Gowalla users who are getting a “Foursixteen Pin.

With the pin Gowalla says, “Share a check-in with your Foursquare friends on Foursquare Day, 4/16, to earn a shiny new pin!

As soon as I saw it, I was really moved. I am so happy that Gowalla users are able to participate in 4sqday in their own way with their own app! From the very beginning, I wanted Foursquare Day to be enjoyed by all people. To illustrate this, the very first bullet in the Foursquare Day Community Guidelines from last year was “Exclude no one.”

Foursquare Day is about social media and community. The fact that Gowalla went out of their way to participate in 4sqday shows how strongly they are committed to the community. It was very classy and fun, and while I have never met the Gowalla team, I’ve only heard great things about how amazingly cool they are. Gowalla gladly sponsored the most recent Barcamp Tampa and the Tampa digerati appreciated it.

So all you foursquare fans, while you are out there checking in, take a moment and check Gowalla and other services new to you. Please show Gowalla some love and let them know what a fine operation you think they are. As Chad said:

With Foursqaure Day right around the corner, we invite you to snap, filter, and share photos with us on using the hashtag #4SqDay! We would love your help capturing all of the fantastic photos from the events being held around the world to create one global #4SqDay gallery!

Make sure to include your location (you can even check-in via foursquare by connecting your account) so we know where you are celebrating and be sure to share via TwitterTumblrFacebook to help spread the word about #4SqDay!

If you don’t already have this iPhone app, you can download it for free here:

Also, follow our photostream on (@4SqDay) as @aLAnessa helps us capture #4SqDay from Los Angeles, CA. 🙂


This time of year, just before 4sqday, there are always a huge number of super-exciting announcements. (For example, did you see what McDonald’s is doing for 4sqday?)  There are tons of things going on and more announcements that we have to make, so stay tuned!

However, I’m ESPECIALLY excited about this one… Or maybe it’s just the beer. No, I’m pretty sure it is because our partners at Untappd are super awesome in their unyielding quest to make an app that is both fun and functional for both users and developers.  In their blog post this morning, they’ve made some really cool announcements that I am pretty certain our fans will like!

First and foremost is the Untappd Badge:

Like they do for a lot of major holidays, the guys at Untappd have designed an Untappd badge that can only be unlocked on 4sqday. Check it out above. They did the unimaginable. They took our volcano and made it BETTER by pouring beer on it! I’m stunned by how cool this is!

From their blog, Untappd says, “In order to earn this badge, you must check-in with a location and share that location to your linked foursquare account from Untappd on Saturday, April 16th.” It is that easy. And just to be clear, this is how you unlock the Untappd badge, we still do not exactly know precisely how to unlock the foursquare badge itself for 4sqday.

Any normal startup that celebrates 4sqday would probably stop there, but not these guys. In addition to the badge, Untappd has dedicated an entire page to 4sqday. You can check it out right this very minute at

It is amazing.  First, because foursquare has such awesome, easy to use API, the guys at Untappd were able to create a 4sqday map to show you where and what everyone is drinking (Similar to the SXSWi page they had). I tried it out this morning (below) and I’m happy to report that it works BEAUTIFULLY!


The map is created from all the beer check ins that share the location with foursquare, so if you you’ve been a bit lazy about sharing location  when checking in to your beers, get on it! We want to see that map lighting up! Especially when the Untappd 4sqday page also shows trends of beers, locations. and cities. To learn more about these features, check Untappd’s blog here.

We love it! Untappd is perfect for the beer-lover who likes to get out try different craft beers. It is a social beer diary and it improves all the time. But it is also for the casual beer drinker that just wants to add a little bit of interactive quality to their nights out. Check it out and check in to a beer with Untappd. We do!


We’ve been working with Eleanor Prior (AKA @TheLVTweetUP) for some time about her AMAZING idea for a 4sqday event. As you can tell she is passionate about food, passionate about Las Vegas, and passionate about social media, so we thought it would be best if she told the story in her own words. Makes us wish we were going to be in Las Vegas on April 16th!!

(Also, want to share what fantastic thing your community is doing? Email your story to Thanks!)


This year The Las Vegas Tweetup wanted to focus on helping small business via Tweetups. Being that I love to eat, and the Foodtrucks being the new phenomena to hit the streets here in Vegas it just made perfect sense to team up with them for Foursquare Day! We are celebrating #4sqday with the Foodtrucks here in Las Vegas at Plant World Nursery, our generous host!

The excitement keeps building, we now have a local non profit participating with us on Foursquare day Three Square. Three Square is the Las Vegas Valley’s food hub, where donated and rescued food can be collected and distributed. They provide bakery, produce, dairy, non-perishable products and ready-to-eat meals to non-profit and faith-based organizations. They also facilitate childhood and senior nutrition programs. Three Square is a place for members of the community to meet, serve and collaborate as part of the food solution.

So exactly how are they participating?  It’s all about friendly competition between the Foodtrucks for a food drive benefiting our community! Each truck will have a @ThreeSquareLV barrel in front of them and will be competing for the “Las Vegas’ Favorite Foodtruck Award“.

So if our attendees are a total Truck Foodie and have multiple trucks they love, no worries they can bring a canned food item for each. If they are really in love with a particular truck they can shower that truck with love aka multiple cans! As you can see the Foodtrucks are the perfect way to set #4sqdayvegas on fire, We are hoping for 16 Trucks to delight your tastebuds while checking in (currently 15 are confirmed) and earning multiple badges. The badges (beside the new 4sqday badge we are seeking) are the Ziggy’s Wagon badge, and multiple Swarm Badges.

I have not made it to all the trucks to try them out personally but here is a sneak peak video I made featuring the trucks:


Some of the Foodtrucks I have tried are @Sloppijos , @TopNotchBBQ, @CurbsideCafeLV, @SnOwONOShaveIce (my daughter takes orders on this truck) and @GrouchyJohns. I will tell you a little about them to, my way of giving you a tip / a to do to check out on

@Sloppijos “Roving Eatery – Eat Me I’m Delicious” When I first found out about Jolene and that her menu was going to be designed around New Mexico Hatch Green Chile’s I went back to my childhood I was raised on hatch chile’s if mom wasn’t cooking with them my Tia was. You haven’t had breakfast if you haven’t had a sloppijo or her breakfast burrito!

Then there is @TopNotchBBQ and when James and Valentino say they are “Smokin’ in the Vegas Desert” it ain’t no joke (excuse my slang). Their Baked BBQ Beans have sliced hotlinks, and their Cincinnati Chilli Cheese Fries are a french fry lovers dream. Top Notch BBQ is so good one of Las Vegas Foodie’s John Curtas just says it better then I can.

Yet another, @CurbsideCafeLV. I love Calamari and their Calamari Tacos where worth the hour wait that it took me to reach the front of their line. My only regret was not ordering more.

Everyone knows I can’t function with out my coffee! @GrouchyJohns is the fullfilment of a prophecy that a man will rise out of the wasteland to save us from the evils of bad coffee, and Grouchy John is that man! Sometimes (emphasis on sometimes) I am adventurous, so when I got to try Grouchy Johns coffee for the first time I had him make me an ice coffee surprise with soy milk. The surprise was the delight of peppermint trickling down my throat.

@SnOwONOShaveIce has my heart right now! Demonstrating the power of social media and building relationships! I was talking to Mariane whom I met via Twitter and Facebook about how my 17 year daughter couldn’t find a job and the rest is history: my little girl is now her little girl! All this and we hadn’t even met in real life yet. So when I got my first taste of @SnOwONOShaveIce it was like I flew to Hawaii (which I never have been to the islands). One flavor she has for summer is “Rose Water” and it tastes just like it’s name. If you have never had shaved ice you are missing out, it’s nothing and I repeat nothing like a snow cone.

These are just a sampling of the wonderful foodtrucks here in Vegas, as you can see I could talk about them all for forever.

Below you will find 3 Twitter Lists created by @Mitzula, @Vegasfoodtrucks, and myself.!/vegasfoodtrucks/vegasfoodtrucks-2!/Mitzula/vegasfoodtrucks!/TheLVTweetUP/lasvegasfoodtrucks

Please follow this list for #4sqdayvegas:!/list/TheLVTweetUP/foursquaredayvegas

My hope for #4sqday #4sqdayvegas is to build awareness of the power of location based social networks. Not just the side where the venue benefits but how the loyal followers reap the benefits and enjoy competing with each other for mayorship at their favorite venues while leaving tips and to do’s for their fellow Foursquare users!

Now here is a list of all the #Foodtruck participants:

Hello Foursquare Day fanatics everywhere!

With less than TWO WEEKS to go until the big day, we’ve got a lot of excited news, updates and reminders. But since we are all volunteers with day jobs and families, we don’t have time to write posts for all of these things individually.  So instead we’ve decided to just lump it all together in one big MONSTER UPDATE!

Official foursquare party packs!
Huge hats off to the official foursquare team for providing the party kits! Super cool of them to support the grass-roots effort and provide these for FREE to qualifying communities. It will have fun stuff for all the swarm attendees and a few shirts. We are in the process of collecting mailing addresses, so look for some communication. If you’ve already provided us with that info – awesome you rock! We are under a super-tight deadline so way may not have time to immediate confirm your info.

How to respond with your 4sqday Video Shoutouts!
Thanks to Andy for getting the ball rolling on the 4sqday Shoutout video project! We’ve got responses rolling in from all over. Thanks to those who have participated – very cool. Now we want to see YOU! If you’ve had trouble figuring out how to submit a response, it is easy:

  • Go to the original video.
  • Click inside the box immediately below “All comments.”
  • To the right, click on “Create a video response.”
  • Either select or upload your video!

Check in for Charity!
We know that many of you are including some great charitable organizations in your 4sqday events. Some, like 4sqdaySF and 4sqdayPDX, are organizing benefits for Japanese disaster victims. Others, like 4sqMOCO and 4sqdayBoston are supporting food banks. 4sqdayTampa is supporting the Red Cross. Portsmouth is supporting the Alisa Alves Fund We are certain there are other charitable events going on for 4sqday, so be sure and let us know if we don’t have you down!

Record Store Day!
In case you hadn’t see our tweets about it, Foursquare Day is also Record Store Day! So while you you are out and about on 4sqday be sure to check into a few record stores. Pick up some new tunes or some old vinyl! Lots of locals shops s like Tampa’s Mojo Books& Music and are throwing killer Record Store Day parties, too!

4sqday Proclamations
We’ve had a flurry of activity on the proclamation front, including this awesome one from Israel today!! Please check the proclamations page and if we’ve missed any, or you have pictures or video links let us know! We don’t want to miss anyone!

If you have any questions or concerns about any of these items please send and email to And remember – if there isn’t an event in your area, it is not too late to start one!