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Category Archives: Press

Thanks to everyone’s hard work in getting the word out 4sqday received lots of press attention this year, over twice as much as last year! Take a look at our press page to see the massive amount of coverage 4sqday 2011 achieved.

Here are just a few highlights:

If we missed anything please send it our way by emailing Thanks!

Foursquare friends, I’m glad to report that as a holiday, Foursquare Day has finally arrived! Certainly, being added to the Wikipedia Unofficial Observances page was nice, but that was not nearly as legitimizing as what happened today!

What happened? Well in a nutshell, Time NewsFeeed feels that Foursquare Day is a big enough holiday to deem “lame.” Check it out here.

Of course, it would be possible for us to be indignant – angry, even – at being called lame. It would also be possible to take the snide, “Time is so out of  touch that we wouldn’t want to be considered cool by them” attitude. Or even, “Time just included the ultra popular Foursquare Day in the mix to try to drive traffic because, let’s face it, no one really reads Time anyway.” But we are” glasses-half-full” kind of folks, so we won’t got there.

Instead, let’s take a look at the positive things that Time has to say:

  • “Social media darling-of-the-moment Foursquare”
  • “Does it really need a cutesy holiday too? Apparently so.”
  • “On April 16….  thousands came together…..”
  • “to celebrate by “checking in” to local locations through the Foursquare service.”
  • “… this homegrown affection is part of the reason the service is so popular.”
  • “Foursquare now has north of two million members.”
So if the worst that Time can say is that Foursquare Day is “hokey,” then we are totally OK with that. Seriously. As we enjoy an extended break before gearing up for Foursquare Day 2011, it is nice to get a reminder of how awesome – and impactful – the first Foursquare Day was.
If you have some ideas for #4sqday 2011, feel to tweet us at @4sqday and let us know what you are up to. We love good ideas!!

You have probably noticed that things have been a bit quiet here at Foursquare Day headquarters this last week. The reality is that after a few weeks of non-stop Foursquare activity, most all of us volunteers needed to tend to our lives, our families, our jobs, our cars…. You get the idea. We are also currently reorganizing so that we can best move forward. Literally all our effort was on making 4/16 as cool as possible and now with that accomplished we are stepping back, looking at the big picture, and trying to do things the “right way” instead of the “fast way.”

But there has been some activity on the site. You may have seen this page that Jessica put together to showcase the press that out little project has received.It really is astounding. Not only is the list quite long but it is incredibly diverse. It is certainly worth skimming and clicking on a few of the articles.

Here are a few items of note:

  • Mashable/NBC – As our movement was growing so big, so fast around the world, we were a bit surprised that Mashable had no interest in Foursquare Day. None. But at some point they couldn’t ignore the grass roots and so on Foursquare Day we get the amazing Crowley/Mashable/NBC piece.
  • Global Times – This is noteworthy for two reasons. It was the first foreign press we received. And the global times has a readership of something like 100M (yes, 10% of a Billion). China is such a fascinating place when talking about scale.
  • Creative Loafing – I cannot say enough glowing things about about quickly, thoroughly, and well Creative Loafing ran with the Foursquare Day story. As a Tampa publication, they really embraced it and we appreciate their coverage and support during the local swarm at the Hyatt.We look forward to continuing to work with them.
  • Local Press – One element of Foursquare Day that simply cannot be ignored is that due to the speed at which it grow, small businesses and communities had a distict advantage when rallying the event. The large corporations were simply too cumbersome and the giant cities too busy. But in communities like North Andover, Mass, Foursquare Day spread like wildfire.

There were a few letdowns as well. There was talk about New York Times coverage, but that didn’t materialize. BBC America was originally scheduled to come to Bright Eyes to film some lead up to and execution of the Global Swarm, but that fizzed. There may have been some brief coverage on CNN on 4/17, but we can’t find any evidence of it.

Note that we had to draw the line somewhere, otherwise the list would be over 100,000 entries long (number of Google hits for “Foursquare Day” since April 16.) We didn’t include personal blogs in the list. If you feel strongly that your blog entry should qualify as press, please send the link to And if there is other press coverage that we might have missed, please let us know!

OK swarming people! We want to see you party! Send in your links and we’ll post them!


Cabaret West Glen in West Des Moines, Iowa:

PS: Want to embed our stream? Use this:

http://ahref=<a href=”” style=”padding: 2px 0px 4px; width: 400px; background: #ffffff; display: block; color: #000000; font-weight: normal; font-size: 10px; text-decoration: underline; text-align: center;” target=”_blank”>Live TV : Ustream</a>

The local Tampa Bay Fox affiliate, Fox 13, interviewed Nate and Jessica live on Tuesday, April 13th. You can watch the recorded live-stream below. We’re proud of you, both! Way to go, Team Foursquare Day HQ Leadership!

Foursquare Day from Foursquare Day on Vimeo.

Note: During the earlier evolution of Foursquare Day, I wrote this post for Frank Angelone’s site, Social Tech Zone.  I have since talked to him several times and asked him for an interview. – Nate

Nate: From our previous conversations, I know that you are a Gowalla fan. Can you tell me why?

Well, at first, I didn’t see the value in using any geo location site.  I didn’t understand it.  Since I am addicted to social media hardcore and using different social networks, not understand what this geo location stuff was about was frustrating.

However, after watching keynotes from Gary Vaynerchuk and listening to him share the importance of geo location…I saw the value.  I went from thinking geo location is going to have privacy issues to…this site is a potential game changer.  I’m a fan of Gowalla because Gary mentioned he was an Angel Investor in the company.  Since I’m inspired by what he does and he’s motivated me with pursuing my dreams, I felt using Gowalla was a safe bet. I mean who wouldn’t trust a guy who’s built a multi million dollar business?

Is it true that you plan to do your first geo-location check in using Gowalla on Foursquare Day?

Yes.  I will be doing my first check in via Gowalla on Foursquare Day.  Now you may be wondering, why am I not doing my first check in via Foursquare?  Well, as I mentioned, I felt influenced to use Gowalla since someone I trusted was investing with the company.  Also, how ironic is it that I’m using Foursquare’s competitor on Foursquare Day?!  I thought that could possibly bring some attention my way and curiosity from others.

You know, Foursquare Day is really open to all social media lovers, not just foursquare users. In fact, people even use Gowalla to check into the Foursquare Day Global Planning Meeting! But anyway, what promoted you to choose Foursquare Day?

Actually, thanks to Cate from She made me aware of Foursquare Day and introduced me to you.  THE POWER OF SOCIAL MEDIA!  After getting to talk with you more and some of the people on your Foursquare Day Team, I really thought this was a brilliant idea.  It was one of those ideas that was so original that I wondered why I didn’t think of it!  So, I thought I’d try to be apart of this day as much as I could.

As the editor of Social Tech Zone, what have your thought about the development of Foursquare Day?

I thought the development of Foursquare Day has been growing at an extremely rapid pace.  It’s quite shocking to see how many people are getting involved and seeing other states get involved bringing their own swarm of people together.  I believe that Foursquare Day is only going to continue to grow and once the people at publicize this day…the event is going to reach an extremely large user base.  This will further the expansion of Foursquare Day for years to come.

Do you think this will be a day that is remembered or just one-time event?

I think this is a day that people will remember.  Too much time and effort has been put in to grow this event to the capacity that it has grown to at this point.  However, to continue to keep the interest up for Foursquare Day, activity needs to continue all year round.  Otherwise, like any website or company, it dies down.  I don’t think that would be the case here because everyone seems very passionate about it and would continue the trend all year round until the next Foursquare Day comes around.

Yes, the global planning team does wonder what is next… Anything else you’d like to add?

I hope everyone enjoys the day and does their fair share of check ins.  Also, keep an eye out for my first check in EVER!  I’m hoping the company or location that I do my first check in gets a lot of traffic.  That’s the whole thing with these geo-location sites.  As Gary Vaynerchuk says, “If a place is offering you a free glass of beer for checking in, you’re checking in.”  (I re-worded that around a little.)  If you would like to hear about my first check in…follow me on Twitter @frankangelone and I’m always looking for people interested in guest blogging/interviewing about social media or technology to build my blogging network  If you’re interested, email me

The Foursquare Day story is one about people, ideas, community, Tampa Bay, social media, and crazy deadlines. Foursquare Day started as whimsical thought by Nate Bonilla-Warford. An optometrist by training, he has been a dabbler in social media for years. Immediately after Foursquare became available in the Tampa Bay area, he very quickly saw its value and blogged about it. From a personal standpoint, the friendly competition of the game was engaging. He found himself discovering new places such as Yoshi Café, which, it turns out, has better and cheaper sushi than the supermarket next door. As a business owner, Foursquare clearly offered a way to connect with and build relationships with patrons with almost no financial expense.

Nate is amused by simple number relationships like squares and primes and he makes a big deal about Pi Day each year. The thought struck him that since four-squared equals 16, it would be great to check into Foursquare on the 4th 16th of the year, otherwise known as 4 / 16 or April 16th.

Nate floated the idea on Foursquare’s forum on March 12, 36 days before April 16th. An entire week passed with no activity before Kenneth Glanton suggested a Foursquare Day badge. He shared the idea with many of his friends on Twitter. Prompted by Ken’s enthusiasm and the recent excitement over Foursquare’s success at SXSW, Nate wrote up the Foursquare Day proposal and started a Facebook event on March 22, with 25 days left.

Within hours Laura Petrolino, a friend of Nate’s, contacted him with some ideas of ways to run with the story. The following day she set up the Foursquare Day Facebook Fanpage and wrote this blog post, explaining nicely why local businesses would benefit from participating in Foursquare Day. Also on that day Nate met Jessica Barnet at a social media lunch meeting. She got to work promoting the idea and contacted the Foursquare team about the idea which resulted in their March 26 announcement on Twitter.


  1. foursquare
    foursquare BTW, we’re officially declaring 4/16 as 4SQ Day! 4 squared = 16 = 4/16, get it? (thx @redheadjessica)

This was re-tweeted over a hundred times and drew much more attention to the Foursquare Day Concept. There was exactly three weeks to go until the newly-official day.

Word spread via Twitter and Facebook and, yes, even in real life. Many planning meetings were held and many blogs, tweets, and videos were posted online. During this time, the concept of Foursquare Day grew from simply being a day to check in to the first global social media holiday, which Nate described here.

Certainly many, many people from all over Tampa Bay and the world have participated in shaping Foursquare and we are very grateful! Although many people were interested and helped immensely, a small group of people made up the core of the Foursquare Day.

Founders of Foursquare Day 2010 Team

Nate Bonilla-Warford@natebw, who had an idea once.
Jessica Barnett@redheadjessica, who herded the cats.
Walter Elly@walterelly, who is a really nice guy.

And of course, all the Foursquare Communities around the world that make an event like this possible.

Additional thanks to the founding Tampa Team:

Jessica Barnett
Gregg Hilferding
Amber Osborne
Cate Colgan
Bill Cason
Kim Randall
Antony Francis
Krissi Bates-Billings
Rhea O’Connor
and Allie Barkley.

Thanks, also, to

David Alexander
Jason Keene
Mike Houlihan
and Chris Kopyar

for the awesome job the did on the logo and graphics design, and website. Certainly many, many people from all over Tampa Bay and the world have participated in shaping Foursquare and we very grateful.