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Category Archives: Partners

4SqCHAT logo

With the growing popularity of foursquare and its enthusiastic user base, it is only appropriate to gather and chat about the latest news that is happening in the world of foursquare and location-based services (in general). Normally, these Tweetchat conversations last about one hour and cover a topic or two that is new in the world of foursquare. Topics have ranged from how businesses can best implement foursquare into their marketing to super user feature updates. No matter if you are a foursquare guru or foursquare’s newest user, #4sqCHAT is definitely a great conversation that I highly recommend. If you would like to participate in this conversation, we’d love to have you. Come join us each and every Monday evening at 9pm EST to talk about everything foursquare! Also, if you have a specific topic or two that you would like to chat about, we are always taking requests and recommendations. It is probably best to mention those on the 4sqCHAT Facebook Page wall and/or tweet them using the #4sqCHAT hashtag! Well, I hope to chat with you about the great world of foursquare! Until next time!

One of the great and intriguing things foursquare is connected with is health (and well-being). At first glance, you might not think that foursquare would be focused on or even care about something like fitness or health, but, in fact, they are really big on lifestyle and how its users live their lives. Interestingly, foursquare rewards people for their healthy habits (and sometimes not so healthy habits) via badges. For those really excited about earning badges, foursquare rewards those who go to the gym or connect with specific health-driven technology applications and services. To get the gym rat badge, for example, a foursquare user just has to go to the gym 10 times over the course of 30 days. That might not sound like much, but imagine if you are new to fitness or merely trying to get back in shape. With foursquare, you are rewarded for your fitness efforts. And it does not stop with the gym rat badge; instead, there are badges associated with partners within the health and fitness industry like Health Month, RunKeeper, FitBit. Health Month is the foursquare partnering service that helps users set monthly goals and then keep track of them throughout the month. At the end, if they achieve their lifestyle and fitness goals that they set (and at the level that they set), they achieve a new badge. On the other hand, RunKeeper is an application that allows gym-goers to track their workout routines! They give you foursquare badges for doing 3 or 5 different fitness activities on the app, for running 5 kilometers, and for running a marathon! Most recently, FitBit teamed up with foursquare to offer its foursquare-using customers a badge when they take 20,000 or more steps in a day and when they reach a total of 1,000 logged miles!

foursquare's gym rat badge

On top of all of this, some local gyms and national fitness brands are turning to foursquare to offer unique deals for their foursquare customers! Earlier this year on Foursquare Day, LA Fitness offered some unique specials to its members and their non-member foursquare friends! They even rewarded the venue mayor at their gym locations with great swag. All in all, there are numerous ways brands, foursquare partners, and the foursquare app/network itself encourages you to stay fit and have fun with it. So, what are you waiting for? Get to the gym and earn a few badges while you get in the best shape of your life! I look forward to seeing you there!

Here at 4sqDay headquarters we are very fond of hyperbole. We love to throw around terms like epic and awesome and mind-blowing. However, I can say that what you see below is truly the most amazing infographic that I have ever seen – and I can say it with a straight face.  In one glance it brings together the amazing global activity of 4sqDay and also the personal creativity and emotion of the local events.

A super-shoutout goes to Chris Thompson of our partner About Foursquare for the art work. We all appreciate the time and effort that he puts in to the foursquare scene and this is but one very cool visual example. I also must acknowledge Walter Elly who originally came up with the idea of the infographic and ran with it. As soon as he described it I knew it would rock!

Finally, even through we’ve already said it, THANK YOU to all the fantastic users of foursquare and the foursquare staff for making 4sqDay such an awesome event! We are so stoked that people are all ready planning for 4sqDay2012. 🙂


Today we have a sobering guest post from (one of our Foursquare Day partners) 7Point1squared founder Rachel Dunlop. Sadly, her  plans to develop stimulate business in Christchurch, New Zealand have been halted by a second earthquake. Click here for a look at some of the damage.  See below for more info.

By all accounts Matti Mceachen was a great guy. Loved by all who met him, a great tattoo artist & musician. So when the facade of the tattoo studio he worked at collapsed on February 22nd* and killed him,  it left a huge hole, not just in the lives of his friends and loved ones, but in the wider tattoo community of New Zealand.

However their response to this tragedy is not only heartwarming but it is also giving outlet to many who wish to express their support & love for the city of Christchurch. Tattoo studios all over the country are getting together to raise funds to help Matti’s family and rebuild affected studios in Christchurch with a project they call “Inked for Christchurch.”

Proceeds from the takings of participating tattoo studios on Saturday March 5th will go towards helping to pay for Matti’s funeral as well as helping artists who’s studios are damaged so they can set themselves up elsewhere, i.e. bond for renting a new space or replacing equipment lost or damaged in the quake.

And they are using social media to help spread the word with a Facebook event, Twitter, as well as the website with all the details.

The good news for the squeamish or non-inked among us? You can donate without even submitting yourself to the pain! Simply pop any amount you feel you can contribute to this bank account: 38-9011-042-59880-00. You could even sponsor me to get the tattoo for you, as I would really like to take part but can’t afford to!


*Matthew was, sadly, one of potentially hundreds of victims of the 6.3 magnitude earthquake that struck Christchurch that day in February, the death toll is still rising daily as rescue & recovery experts comb the rubble that once was our beautiful city.

While technically an aftershock of the much larger 7.1 magnitude quake which hit the region of Canterbury on September 4th, the smaller earthquake has had a devastating effect, flattening buildings and taking many lives, unlike its larger but non-lethal counterpart.