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Category Archives: Interviews

Some weeks back I noticed a tweet from a foursquare user (@zaellen) saying she just got a card from her Chiropractor for being a mayor.

Below are a few questions I asked her via email and her response:

How long have you been the mayor? Were you battling it out with someone, or have you maintained it for a while.
I’ve been the mayor for about 6 months and there was no battling. I was the first mayor.
What is the venue link to the venue?
Do they have any specials?
I’ve just proposed that I help them with social media so I will be helping him set up some specials but they have none yet.
Have you heard of any other companies sending out physical ‘thank yous’ before?
This is the first company I’ve heard of who sent a thank you note for mayorship. I definitely will be recommending that all local retailers I know pay attention to this and send thank yous.
Of the of mayorships you hold (how many?), do you think any of venues would do something like this as well?
I have 9 mayorships right now…I usually have between 9-15. I think this is an excellent idea and I’m sure others will do something like this depending on the size of their business and how many people actually check in the venue.

(flickr by dpstyles)

What other interesting ways has businesses promoted the mayor for their venue?

Did you know a foursquare community manager has made history? Well, it’s the HISTORY channel to be exact, but for us History channel fans that could be one and the same. Ian O’Keefe, manager of the Foursquare Corpus Christi community, was featured on the BBC-produced television show Hairy Bikers. Ian, a noted breakfast taco enthusiast, invited chef Paul Patranella and biker Bill Allen to sample some of Corpus Christi’s finest (and strangest) breakfast tacos.  The episode, Big Shrimp, showcased traditional South Texas fare as Ian and his co-blogger Kevin brought the bikers to some of Corpus’ favorite taquerias. And yes, Ian checked in on foursquare along the way.

TacotopiaFoursquare Corpus Christi’s account naturally has a Taco Shops list, featuring some of the best of “The World Capital of Breakfast Tacos.” It’s collaborative and followers are encouraged to add their favorite to the list.

Foursquare Corpus Christi is also administrated by Ian’s wife, Monica… which I believe is the only community to have a husband and wife team. Full disclosure: I handed over the reins to 4sqCC upon moving and announcing I was seeking someone to take over.  I received a pitch from Ian and Monica, friends of mine and a natural fit.  They are both small business owners with existing social and business networks, good writers and huge fans of foursquare.  I couldn’t have left 4sqCC in better hands!

Here’s an interview I recorded with Ian and Monica, discussing Hairy Bikers, foursquare use in Corpus Christi and even 4sqDay 2012.



You can find repeats of Ian’s Hairy Bikers episode on the History Channel. Hairy Bikers airs on Friday nights, but History loves to repeat itself (ha!), so I’m sure it’s on all the time.


Welcome to 2011! As much of a cliche as it is, I really can’t believe that last year has come and gone so quickly. It seems that just the other day we were gearing up for 4sqday2010. Of course, last year it wasn’t 4sqday2010, but just 4sqday. Everything was so new then. Foursquare had just over 500,000 users – a tenth what it has now. There were no foursquare communities. Super Swarms were brand. The idea of “epic swarms” seemed absurd.

Here is one of the biggest differences between now and then: Last year we had to spend most of our time educating people about what foursquare and 4sqday were. This year people are approaching us asking about 4sqday and how they can help. Talk about a seismic shift!

This week, Jessica Barnett and I were excited to kick off the promotion of this year’s 4sqday event by being guests on the About Foursquare Podcast. We talked with Ching and Eric about the new badges, the Ambassador Card and, of course, Foursquare Day.

Check it out! Leave a shoutout on the About Foursquare podcast page and let them know how it cool it was to have us. And remember – 4sqday is a grass-roots effort by the foursquare community, so if you’d like to get involved, let us know!



The local Tampa Bay Fox affiliate, Fox 13, interviewed Nate and Jessica live on Tuesday, April 13th. You can watch the recorded live-stream below. We’re proud of you, both! Way to go, Team Foursquare Day HQ Leadership!

Foursquare Day from Foursquare Day on Vimeo.

Note: During the earlier evolution of Foursquare Day, I wrote this post for Frank Angelone’s site, Social Tech Zone.  I have since talked to him several times and asked him for an interview. – Nate

Nate: From our previous conversations, I know that you are a Gowalla fan. Can you tell me why?

Well, at first, I didn’t see the value in using any geo location site.  I didn’t understand it.  Since I am addicted to social media hardcore and using different social networks, not understand what this geo location stuff was about was frustrating.

However, after watching keynotes from Gary Vaynerchuk and listening to him share the importance of geo location…I saw the value.  I went from thinking geo location is going to have privacy issues to…this site is a potential game changer.  I’m a fan of Gowalla because Gary mentioned he was an Angel Investor in the company.  Since I’m inspired by what he does and he’s motivated me with pursuing my dreams, I felt using Gowalla was a safe bet. I mean who wouldn’t trust a guy who’s built a multi million dollar business?

Is it true that you plan to do your first geo-location check in using Gowalla on Foursquare Day?

Yes.  I will be doing my first check in via Gowalla on Foursquare Day.  Now you may be wondering, why am I not doing my first check in via Foursquare?  Well, as I mentioned, I felt influenced to use Gowalla since someone I trusted was investing with the company.  Also, how ironic is it that I’m using Foursquare’s competitor on Foursquare Day?!  I thought that could possibly bring some attention my way and curiosity from others.

You know, Foursquare Day is really open to all social media lovers, not just foursquare users. In fact, people even use Gowalla to check into the Foursquare Day Global Planning Meeting! But anyway, what promoted you to choose Foursquare Day?

Actually, thanks to Cate from She made me aware of Foursquare Day and introduced me to you.  THE POWER OF SOCIAL MEDIA!  After getting to talk with you more and some of the people on your Foursquare Day Team, I really thought this was a brilliant idea.  It was one of those ideas that was so original that I wondered why I didn’t think of it!  So, I thought I’d try to be apart of this day as much as I could.

As the editor of Social Tech Zone, what have your thought about the development of Foursquare Day?

I thought the development of Foursquare Day has been growing at an extremely rapid pace.  It’s quite shocking to see how many people are getting involved and seeing other states get involved bringing their own swarm of people together.  I believe that Foursquare Day is only going to continue to grow and once the people at publicize this day…the event is going to reach an extremely large user base.  This will further the expansion of Foursquare Day for years to come.

Do you think this will be a day that is remembered or just one-time event?

I think this is a day that people will remember.  Too much time and effort has been put in to grow this event to the capacity that it has grown to at this point.  However, to continue to keep the interest up for Foursquare Day, activity needs to continue all year round.  Otherwise, like any website or company, it dies down.  I don’t think that would be the case here because everyone seems very passionate about it and would continue the trend all year round until the next Foursquare Day comes around.

Yes, the global planning team does wonder what is next… Anything else you’d like to add?

I hope everyone enjoys the day and does their fair share of check ins.  Also, keep an eye out for my first check in EVER!  I’m hoping the company or location that I do my first check in gets a lot of traffic.  That’s the whole thing with these geo-location sites.  As Gary Vaynerchuk says, “If a place is offering you a free glass of beer for checking in, you’re checking in.”  (I re-worded that around a little.)  If you would like to hear about my first check in…follow me on Twitter @frankangelone and I’m always looking for people interested in guest blogging/interviewing about social media or technology to build my blogging network  If you’re interested, email me