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Category Archives: Challenges

if you are looking for a fitness-friendly social media network, look no further than foursquare! For whatever reason(s), foursquare has embraced the fitness community, and I am glad to see this. As an avid gym rat and fitness fanatic, it pleases me to see that foursquare has gone a bit further to support healthy living. Foursquare does this in three primary ways, mayorships, points, and badges!


As most of us know, the person who checks into a venue the most [number of days] within a [rolling] 60 days period is considered to be the mayor of that venue! If you have a few fitness fanatics who are also foursquare fanatics at your gym (like we have at my gym), you will soon find yourself in a friendly battle for the mayorship of your gym. On those days where you do not feel like going to the gym, maintaining or earning your gym’s foursquare mayorship can help boost your motivation to get off the couch and hit the gym! I know that it does for me!


Maybe not quite as cool as a mayorship, some people really like to have more points than their friends. When you go to a venue every month, every week, or every day, you have a greater chance to earn bonus points, which will help you jump up the leaderboard! So, checking into the gym more frequently will earn you additional points and possibly bragging rights.


If you love badges, foursquare has a bunch of healthy-living related badges for you to earn today. First, if you go to the gym ten times or more in a 30 day period, you earn the highly-coveted gym rat badge! If you want more badges, you are in luck. Join Health Month, link up your account with foursquare, and you can earn an additional badge each month based on the health and fitness goals that you set for yourself. If you keep track of your workouts using RunKeeper, be sure to link your profile with foursquare and earn badges for completing different cardio workouts! Lastly, if you have a fitbit, now is the time to connect it with foursquare and earn even more badges! Currently, they have two partner badges with foursquare!

The Fitbit

I have had my Fitbit since right before Valentine’s Day! It really is a cool gadget that helps me keep track of how many steps I walk each day, and helps me figure out how many floors I have walked up and down, how many overall miles I have walked, how well I am sleeping, and how many calories I burn each day. Like I said above, they offer two foursquare badges, one for when I take 20,000 or more steps in a given day and one for when I surpass 1,000 total miles. I only found out about the fitbit because of foursquare and these badges, and I am now using this device and foursquare to help keep me motivated each day! Just yesterday and in an effort to earn my 20k badge, Elaine, Jamie, and I took their dog up to Kennesaw Mountain National Battlefield Park for about four hours of hiking up and down the mountain. When I was low on water or energy, I remembered that my goal was to surpass 20,000 steps that day, so I pushed on. It is amazing how a simple badge can motivate you.

Fitbit 20K Badge

Winning Combination

Together, foursquare and fitbit really make a winning combination. Because of the two, I am living a highly-motivated, healthier lifestyle. The great news is that you can do the same! As we approach 4sqDay, take the time to earn some fitness badges!

Everyone who has been to the Foursquare site saw the new map used to show venues.

And most people hated it! Even more Brazilian users because the maps are similar to Silent Hill! There is nothing on most of our cities! Just the name of the city and nothing more!

Only few capitals have maps with streets and avenues!  I really prefer Google maps as Foursquare’s map based system.

Campo Grande

Campo Grande City Map by


The question is: why? Why did they change?

I don’t know the answer but I know something – Google is trying to make a copy of Foursquare! And this could be a reason for this. They can pressuring and elevating prices for Google Maps’ use.

Last week Google launched Leaderboard. It came with an Android actualization for Google maps and it is released when you make check-in with Latitude.

You win points with the check-in and there is a ranking of your friends. Ah, there is more: the person with the highest point total wins a crown! Google is trying to make a fake Foursquare! Awful!

Look at this print screen to see it with your own eyes!


This past Sunday, my Baltimore Ravens took on the Houston Texans in the AFC Divisional round in the National Football League. I was quickly reminded by fellow writer Nicole (@googleismybf), that she the Community Manager of @foursquareHOU. With a little smack talk during the week I decided to step it up and incorperate foursquare into a bet.

I asked Nicole to put a mayorship on the line. If you lose, you have to let someone else take over the venue as mayor. But that wasn’t the end of it. You had to wait 3 days before checking back in to try to regain the mayorship. That means this person now has 4 days over the previous mayor. Personally, I think that is quite a hill to climb back up.

In a hard fought battle, the Ravens won.

Nicole ended up conceding her work mayorship. I’d say that was a smart call on her end. She probably can earn back her mayor position before the end of the month. TopSpot Internet Marketing is now ruled by John V [at the time of this writing].

Thanks for the bet, Nicole. It was exciting to put something on the line and have the potential to lose it, and eventually earn it back.

Have you ever bet anything on foursquare? “I bet I can get 5 people to do my tip before they do your tip” What are other creative bets the can be used in foursquare?

my first check-in of 2012

Oh foursquare, in 2011 you were so good to us; you gave us explore, lists, a whole new website, and much more! Perhaps as we make resolutions to get fit, eat well, and travel, we should also make foursquare resolutions. What’s a foursquare resolution? Just a commitment to give back to or enhance the foursquare experience. Some ideas:

My resolution:
In a my role as community manager of Foursquare Houston, I’m going to attempt to conquer one of our foursquare community’s greatest weaknesses: a lack of local business specials. I want to sign up a business for a special every week. My hope is that 52 local foursquare specials will beget more specials.  It may seem a bit lofty, but I’m going to give it a shot.  If you share this problem, I would encourage you to try this too.

Are you going to make a foursquare resolution for 2012? Do you have more suggestions?


Attention Swarmers! FOURSQUARE DAY CHALLENGES have been issued by the following cities and venues!  The list is not exhaustive, so if your challenge is not listed, please add it to the comments and the Foursquare Day Team will update the list.  And please don’t forget to use the hashtag #swarmchal in your Tweets!

Read about FOURSQUARE DAY CHALLENGES and the fairly fuzzy rules here.

The FOURSQUARE DAY CHALLENGES are listed in the order they were thrown down on Twitter.

Thanks, and swarm on! @swarmchal


Tampa's gonna take NYC DOWN! #swarmchal

Foursquare Day Mayor @NateBW of TAMPA, FL issued the inaugural challenge to NEW YORK CITY, NY. Kapow!

Chad Lager of FUBAR, a Beijing Speakeasy, challenged The VIPER Room, Los Angeles. That’s two drinky cities!

PITTSBURGH, PA challenged TAMPA, FL. Yow!


Pune egged on the whole world and then NOME, AK (no Swarm on record) challenged PUNE, INDIA. Bam!

BRIGHT EYES FAMILY VISION CARE (Tampa, FL) challenged NEW BERN FAMILY EYE CARE (no Swarm on record). That’s a poke in the eye!

PORTLAND, OR challenged SAN FRANCISCO, CA. Battle of the left coasters!

MELBOURNE, AUSTRALIA challenged SYDNEY, AUSTRALIA. its boxing kangaroos! G’day, cobbers!


KUALA LUMPUR, MALAYSIA challenged HONG KONG.  Rrrrrumble in da jungle!

BEIJING, CHINA challenged SHANGHAI, CHINA. Fuwa to kick Haibo’s butt? Does Haibo have a butt?

PORTLAND, OR challenged LOS ANGELES, CA.  More left coast action!

RICHMOND, VA challenged ROANOKE, VA. Hillbilly smackdown?




When it comes to something new, it is often our nature to sit on the sideline and observe, trying to figure everything out before jumping into the game with the other kids.  Social media such as Foursquare is no different. First, we watch to see what the rules are, what is acceptable and what others are doing, and then we hesitantly approach looking for an opportunity to get involved…THIS IS YOUR OPPORTUNITY!!!

Foursquare Day is the perfect chance to dive in with the largest group of new players entering the game at once, making it easy to watch and learn while participating. The 4SQDay team is here to help you, think of us as player coaches, we are all involved because we love social media and the opportunities it provides us with. Who would have imagined that an Optometrist (Dr. Nate) with a love of social media would throw out an idea that so many would get involved with; that is the power of social media. You do not have to spend a lot of money, you just need to be open and share.

4/16 is the perfect reason to try location based social media with Foursquare being one of several, but my personal favorite (Foursquare vs Gowalla). Sign up and link up with your friends it’s easy, see simple slide overview here. Now go out and explore the businesses on there, and enter your favorite, yet to be discovered locations, so others can discover them too. Talk to the businesses you visit often and ask them to get involved, just send them to to find out more and enter their special or have them contact Head of Lettuce Media who is offering free coaching for businesses looking to get involved in Foursquare Day but need that little extra hand holding in figuring out what to do. Either way get involved and get them involved.

Businesses Get involved, it is not so important how you get involved, but that you get involved. You have nothing to lose and everything to gain, and if you wait, you will be one of those looking back thinking, I had a chance to get involved back during the first Foursquare Day, and I blew it.

Antony Francis, Head of Lettuce Media

Things are moving amazingly quickly! It has been less than 24 hours since the swarm challenge concept was posted and already we have these known challenges:

  • North Andover challenged Little Rock
  • Tampa challenged NYC
  • Pittsburgh challenged Tampa
  • San Francisco challenged Portland
  • Melbourne challenged Sydney
  • Atlanta challenged Denver
  • Pune, India challenged Bellafontaine, Ohio
  • Beijing challenged Los Angeles


  • Kuala Lumpur challenged Hong Kong!
  • Beijing challenged Shanghai
  • Richmond, VA challenged Roanoke, VA

Pay attention to this page, because we’ll be tracking the Swarm Challenges here and tweeting updates with the hastag #swarmchal. And of course, when the dust settles, we’ll announce the WINNERS!

And just to keep it interesting, here are rumors and questions we’ve been hearing….

  • We know that DC is mulling it over, choosing their victims with care!
  • Cincinnati is Sharp and primed for a challenge, is anyone going to step up?
  • Where is my dear Chicago in all of this?