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Category Archives: Featured

On April 16, 2012 Entrepreneur Christopher Vandaele will become the second person in history to acquire the coveted Last Degree Badge in celebration of National 4sqDay. Vandaele will accomplish this walking on the Artic High 90° North Pole Expedition to the Geographic North Pole.

Christophe Vandaele will be using his Iridium 9555 satellite phone connected, by cable, to an HP PDA device. The device contains a piece of software called Contact 5 which will allow Vandaele to connect to Foursquare at the bare minimum level, sufficient enough to “check in.”

The badge was originally created to be unlocked, one time, only by polar adventurer, Parker Liautaud, on his expedition in 2010.

Learn more about the expedition and track Christophe Vandaele’s progress at

For the second year in a row, foursquare is sending out swag packs for qualifying meetups for 4sqDay 2012. Encourage your friends and community to RSVP for your 4sqDay event on Meetup this week! foursquare will be sending swag packs to as many meetups as possible, with priority given to larger meetups. Expect to see things like pins, stickers, name tags, and maybe a fun surprise! Here’s how:

Follow this link and sign up your city through foursquare. Be honest about the number of people you think might be attending. We understand this number can fluctuate, but your best guess is appreciated.

To get going on planning your Foursquare Day using meetup simply go to the foursquare meetup site, find and click on your community in the list or use the search box to see if you need to create a new community listing. Then simply click RSVP next to the Foursquare Day 2012 Worldwide Meetup Day listing on your community’s page.

Are you unfamiliar on how to celebrate 4sqDay? It’s quite easy and fun; check out a post from the past on tips to making a good 4sqDay.

In addition to hosting and attending a meetup, here are some other great ways to celebrate Foursquare Day:

– Get local businesses involved by encouraging them to offer a foursquare special or deal on 4/16. Get started here.

– Get your town’s mayor to declare 4/16 as the official Foursquare Day – it’s actually easier than it sounds! Learn how others did it here.

– Play the actual game of foursquare on 4/16 (yes, the one with the ball)! It’s simple, here’s how.

– Tweet us @4sqDay. We want to know who is hosting a party!

We know what the nay-sayers have to say about foursquare: “you’re letting everyone know you’re out of your house, and you’re going to be robbed,” “why would anyone care that you’ve gone grocery shopping,” and “I just don’t get it.”

That’s always what I heard when foursquare was just starting. The best part, though, is this perception has changed a lot, thanks to 2011.

15 million users as of this past december, the last 5 million of which, came in the 2nd half of the year proves not only are more people using smartphones, but that they’re also seeing the value from social media as a whole, and especially foursquare, a social media of its own kind.

Maybe it’s reflective that people in this decade want more than Facebook, and are now drawn to different platforms. Maybe it’s similar to how Facebook and Twitter users want to highlight everything about themselves, and foursquare allows them to do this in a unique and exciting way. Or maybe it’s just another way for us, as business people, or fans of brands, to promote what we love (or are paid to love).

No matter what it really is, however, it’s up to us, the pros of foursquare, to use it smart and to show the newbies the way too. foursquare is a tool that lets the places in our backyards become an open community, so as the user base will continue to grow in the coming months, we need to remember this. Just like we need to use foursquare more than ever now because as the tide has clearly changed on how the world sees foursquare, we need to convince our newly joined friends that it’s worth sticking around on too.

4sqday is all about local businesses who, for one special day, offer an incredible Fourquare deal to bring attention to their location. But what about the other 364 days of the year? Let’s take a look at what one Portland-area pizza shop is doing with Foursquare. Or as they call it, “Schmoursquare.”

That's Mayor Schmizza to you!

Question of the day: What’s the BEST local Foursquare deal you’ve ever unlocked?

Cue the marching band. Get excited! More and more colleges are joining foursquare for their own school badge.

To date, 26 28 universities have released their special school badge. The schools vary in size, from University of California, to University of Louisville. Each university has different requirements for achieving the badge. However, they all agree on on requirement: follow the school on foursquare.,-97.207031&spn=48.807493,74.707031&z=3&output=embed
View College badges in a larger map

We hope foursquare can reach 50 schools by 2013! For all you badge hunters out there, you can only unlock 1 University badge! (I wish I could state how many badges each university has earned) For a clean list of badges, check out


Today is October 16, 2011. It is exactly 1.5 years since the first Foursquare Day and six month until 4sqday 2012. I like to think of October 16 as 4sqDay-point-five. It’s the point of no return; halfway passed last year and halfway towards next year’s 4sqday. So today seemed like a perfect day to announce the launching of 4sqDay 2.0!

Of course, April 16 is a great day to get out, check in, and do things with your foursquare community. However,  it is still only one day out of the year. And many of us use foursquare every day. So Foursquare Day is going to evolve to include that idea. Our new slogan is “Helping to make every day a 4sqDay!”

Starting now, in addition to helping organize April 16th activities, we will be covering foursquare users and the developing  foursquare community they create. This will not be a site for badge hunters or resource about the upgrades and versions about the foursquare app. There are some fantastic sites out there for that including the official foursquare blog, About Foursquare, socialDino, and others. 4sqDay has always been and continues to be about the people that use foursquare and the events and communities.

We are excited about this new direction for 4sqDay and we are looking for other people who are excited. If you would like to submit a guest blog post about a great foursquare day you had send it to us! If you and your community organizers hold a great foursquare event, like Milan did recently, let us know!

– Nate

PS: A huge thanks to Justin Henderson for helping to get our site back in order after the hack. He has done a fantastic job and has a lot of great ideas for 4sqDay! Look for more from him soon!

Here at 4sqDay headquarters we are very fond of hyperbole. We love to throw around terms like epic and awesome and mind-blowing. However, I can say that what you see below is truly the most amazing infographic that I have ever seen – and I can say it with a straight face.  In one glance it brings together the amazing global activity of 4sqDay and also the personal creativity and emotion of the local events.

A super-shoutout goes to Chris Thompson of our partner About Foursquare for the art work. We all appreciate the time and effort that he puts in to the foursquare scene and this is but one very cool visual example. I also must acknowledge Walter Elly who originally came up with the idea of the infographic and ran with it. As soon as he described it I knew it would rock!

Finally, even through we’ve already said it, THANK YOU to all the fantastic users of foursquare and the foursquare staff for making 4sqDay such an awesome event! We are so stoked that people are all ready planning for 4sqDay2012. 🙂


Happy Foursquare Day!!!! For the past 24 hours, I’ve been watching the Twitter stream of all the people getting their 4sqday 2011 badges. People are really excited. Amazing. Awesome. Stunning. 4sqday really is a holiday. Tons of media coverage and Googling “Foursquare Day” brings in over half a million hits for the first time ever!

I didn’t expect it to be like this. I was really burned out after 4sqday 2010. It was hard work. At the time, foursquare didn’t know what to make of us. The Tampa 4sqday team (especially Jessica Barnett), worked nonstop for 3 weeks to get the word out and scale 4sqday from a goofy optometry blog post to a global party. And we did.

But by 4/17, I was sick of it. I was VERY reluctant to have another 4sqday. I was perfectly willing to let it fade away, being remembered as one awesome, quirky day rather than attempt manufacture some sort of nostalgic, obligatory toast a year later.

But then an amazing thing happened.

People started reaching out to us, asking what 4sqday2011 was going to be like. They were asking how they could be involved. Foursquare communities didn’t exist prior to 4sqday2010 but were now strong and vibrant and ready for April 16th, 2011. We now have a foursquare media, thanks to blogs like About Foursquare, the About Foursquare Podcast, 4sqINDY’s 4sqchat, and others who try to get foursquare information out to users. Significantly, Walter Elly, Portsmouth Foursquare uber-organizer, became much more involved in global 4sqday planning and an implementation. He ensured that 4sqday had a presence at SXSWi. His vision, skill, and relentlessly positive attitude have been instrumental in making 4sqday11 a success.

Due to all of the creative, fun foursquare fans around the world, planning and implementing 4sqday has been fun. I LOVE the fantastic community logos that have sprung up (Atlanta and Groningen are two examples.) The video responses from fans all over the word to 4sqINDY’s request are very fun to watch. If you haven’t seen them all, watch here.

The number and diversity of city proclamations has been outstanding.  It shows the influence that social media users and local independent business can have in their community and it put mayors in communication with social media leaders. Perhaps most importantly it is HUGE signal to other mayors and community leaders that they need to get with the program!

And let’s not forget the charitable causes. 4sqday events collected food, donated money to Japan disaster victims, supported the Red Cross, Humane Society and much more. We love the fact that 4sqday helped contribute to these causes in a spontaneous, grassroots way.

And truly, none of this would be possible without foursquare. And they have been FANTASTIC. They have worked hard to find that balance between being respectful of the grassroots nature of 4sqday and supporting the day. This is NOT easy to do, but they have worked nonstop since SXSWi to help make 4sqday awesome. The 4sqday badge and shirts were great! Sending out 125 boxes of swag all over the world for free on short notice was amazing. Party horns – nice touch!

Everyone at foursquare has been super, but special shout outs go to Anna and Nina. You can find them in foursquare’s very sweet and funny 4sqday video. If you haven’t seen it, do so now.

So what is next for 4sqday? Well, we don’t know exactly. The 4sqday team has to catch up on some sleep, go through a lot of email, and spend some time with our families. Then we’ll start laying the groundwork for April 16, 2012.

In the meantime, here are a few things you can do:

  • Keep growing your foursquare community!
  • Let us know if you’d like to receive email about future 4sqday events.
  • Connect with the dynamic people who attended 4sqday meetups.
  • Send any links to any 4sqday news coverage to
  • Submit any 4sqday artwork, photos, videos for us to share with others here.
  • Help us update the Wikipedia page. 2011 needs to be represented!
  • And of course, keep checking in!

Thanks, everyone 4sqday 2011 has been a blast! THANK YOU!


Foursquare released this amazing video today thanking the entire foursquare community (that’s YOU, yes YOU reading this post *right now*!) for their support and wishing everyone a Happy 4sqDay! In the description of the video foursquare included a very warm message for everyone:

“Thank you to our amazing community. We’re so incredibly touched by all that you do. Happy 4sqDay 2011!” -team foursquare

Thank YOU team foursquare for the amazing experience you’ve given to us by giving us foursquare! Thanks for all the support and hard work you’ve done to make it happen! We’re proud to be a community together! Here’s to many more Foursquare Days!

Watch the video and please let foursquare know that you (the community!) ❤ them back in the comments below!

Happy 4sqDay!