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Author Archives: Dr. Nathan Bonilla-Warford

Foursquare Day Houston proclamation

The next installment in our 4sqDay City Spotlight series is Houston, TX. This will be Houston’s 3rd year hosting a 4sqday event, but the first time since original city organizer John and I combined forces. Last year, Corpus Christi’s foursquare day was my going away party.  This year, I’ve decided to invite a very important guest to the party.


Dear Mayor Annise Parker,

Thank you very much for proclaiming April 16th, 2012 “Foursquare Day” in Houston.

I wanted to cordially invite you, Kathy, and your staff to our foursquare day party! For the third year in a row we’re having it at Firkin & Phoenix, which is at 1915 Westheimer Rd, Houston, TX 77098 at 6PM (it is a school night). That’s not too far from your house; you could just ride your bike to Firkin! You can RSVP here. What it was like last year:

I noticed you don’t use foursquare (like you fondly use twitter), but I think you’d really like it. Foursquare’s main objective is helping people explore cities. And there’s so much to discover here in Space City! It is also a free tool for local businesses to promote themselves, and we’re all about our local economy, right?

Moreover, this year our party is raising funds for charity. For each check-in at Firkin & Phoenix, at least $2 will be donated to Houston’s Ronald McDonald House, using Texas-based snoball. If you are interested in contributing to the snoball, let us know.

Other things happening at the party:

Firkin & Phoenix will have a special foursquare shot, $4 16oz drafts and $4 Crown Royal and Crown Black. If you’re wearing a crown, you might as well be drinking Crown.

Fousquare Day Shotglasses
We will have events such as a real-life foursquare game! Did you play that game as a kid? Here’s foursquare Houston co-manager John playing last year:

Foursquare Game on 4sqDay 2011

We will have food trucks: Houston favorites such as The Modular and Oh My Gogi!,  as well as custom-made Sprinkles cupcakes!

We will have giveaways! Current swag includes:

Houston has also been selected to participate in a special giveaway from Bing! Stay tuned to our twitter, facebook, and tumblr for details.
Such a good time was had last year; you can’t miss out this year.  Hope to see you check-in with all the other Houston (foursquare) mayors!  If you need any help setting up an account or talking to local businesses and brands about it, Foursquare Houston is here for you.


Nicole Buergers
Foursquare Houston
Mayor of 25 venues


Image credits: David Huynh & CuPics

This year in Latvia’s capital Riga, we will hold a 4sqDay Specials Parade. It will take place in 2nd most visited venue in our country – the biggest mall, Alfa.

Why move from a cozy pub to a crowded trading place? Exactly for that particular reason – for the crowd!

In such a country where foursquare specials are not exactly the common thing, you can find them by pressing the foursquare explore button, we decided to show both – the visitors and the businesses – how foursquare could give them an additional value.

A passionate foursquare friend and colleague in Public Relations, Mrs. Ligita Brodina, energized the trade center management, renters and additional partners so we will have a live example of all 16 specials in the range of few hundred meters. During the evening event, my colleague – blogger and IT enthusiast, social media expert Kristaps Skutelis and I will have the privilege to host a show with lots of guests.

As you might have heard, Riga is one of the cities granted the City Badge in the foursquare contest. Together with the Riga city’s tourist bureau Live Riga we will bring it to a new level – a contest of sketches will be announced in order to get best possible symbol representing the city. The mayor will be in the judge, deciding which one is worthy to be presented to foursquare.

We will have a super swarm attempt – for a good cause – if we succeed – there will be donation made to animal shelters. So not only the goodies, contests and just a fun – also a chance to do a good thing with your check-in is about to happen.
And of course – it wont be Riga if some of our secrets won’t be revealed until the sun rises on 16/04.

Guest post by: Mareks

A veteran of #4sqDay, the City Spotlight turns to Portsmouth, New Hampshire.

Along with Tampa, this is Portsmouth’s 3rd year holding a #4sqDay. The team has grown to four city leaders and will be getting some assistance from the University of New Hampshire to help promote the big day.

When asked ‘what made you want to host the party’ their response was beautiful, we had to publish it whole:

Portsmouth is just a small town in the Northeast, but we have an incredibly tech-savvy community that quickly embraces the use of social media to connect with one another, do good, and share information with one another. When Foursquare emerged, we were eager to use it to make our community even stronger. Our mission has always been to provide a forum for businesses and individuals to share information, special offers, and special events with each other, and to learn more about how foursquare and other location-based services can bring our community together.

The team forsees a drop in this years attendance. Since 2011’s 4sqDay was on a Saturday, Portsmouth’s city leaders feel about 50% will be back. They are also working on a raffle or maybe something charity related to bring in more people. However, during the last two Novembers, Portsmouth’s crew holds a ‘Check-in to Charity’ event. This event brings in donations toward Movember.

Education about how to register a special or venue has been a minor stumbling block. To counteract that, they’ve created blog posts and printed handouts to help local businesses. The team is still working out the details with the venue on what specials will be provided for the big day, but also have posted other venues that will have specials.

The Portsmouth 4sqDay team  is really focused on businesses. They created special Rack Cards that are being handed out to local businesses which were designed by Vital Design and printed by Infinite Imaging. Other local sponsors include: Vital Design, Greater Portsmouth Chamber of Commerce, Raka Creative, The Music Hall, and the University of New Hampshire.

Last year, former-Mayor Ferrini did declare April 16th as 4sqDay. The team is working with the new mayor, Mayor Spear to show them the world of foursquare. We wish them good luck!

It is worth noting that in 2010, Portsmouth was the top-ranked city for attendees 4sqDay.

Be sure to follow Portsmouth on Twitter, like them on Facebook and read their blog.

For our next installment of City Spotlight, we travel to Milan Italy.
The team at will be putting on their second 4sqDay even in Milan. The team actually grew to 8 members before last year. And this year, they are getting a little help from WPP Group and Ambito5.
In 2011, the team wanted to involve several of their clients to create a unique event. The event took place during Fuorisalone (Milan Design Week) and around 500 people checked in. Around 260 stayed for the entire event, cashing in on drinks and food. This year they expect about 200 or so users.
There will be a table football (Foosball for Americans) contest and prizes are to be determined.
Last year, the winners were rewarded with  Sony Ericsson Xperia phones, and this years prize could be even better. For Specials, there will be an overall special that will grant access to any gadget/food/beverage/experience our brands will decided to offer on 4sqDay.  They have partnered up with ADCI (Art Directors Club Italiano) and with the Milan community of Instagramers that will provide support and also print out photos from the event and will give them to users.
For more pictures of last years awesome event, click here.
Where will you be on #4sqDay?

Are you ready to check in anywhere? Everwhere? Is there someplace you’ve always wanted to check in, but just never had the time or money? Or a special badge that you’ve been hounding foursquare for?  Well, you are in luck, because today is your day!

It has become an annual tradition here at Foursquare Day HQ to take one day before the big day to blow of a little steam and let our imaginations run wild. Started on April Fool’s Day in 2010 by @MissDestructo, Fake Foursquare Day, it is simple and fun.

It is really quite simple. There are just three rules:

1)      Make up a shout about checking in, badge or oust. The more ridiculous the better!

2)      Use the #fake4sqday hashtag. A link is optional.

3)      Do NOT really check in on foursquare or make fake venues. (Just more work later to clean it up.)

To get your juices flowing, here are some examples:

Epic: I just ousted Cato as the Mayor of the Arena  on @foursquare! (w/ @Katniss) [pic] #fake4sqday
Political: I just ousted Rick Santorum (@ The Republican Primary w/ @ MittRomney) #fake4sqday
Group: I’m in a hot tub (@ W Hotel)  w/ 712 others) [pic] #fake4sqday
Sad: I just unlocked the “Solo Swarm” badge (yet again) on @foursquare!  #fake4sqday
Oust: I finally ousted @mysister  from the bathroom! #fake4sqday

So go nuts. Today is your day! Run with it! We’ll retweet the best ones!

When you check into a movie theatre, you may have noticed an extra step before checking-in. This extra step tells your friends exactly what movie you are checking-in to. This goes the same for sporting events and concerts.

This year, it will happen for 4sqDay!  foursquare wants to reward those who are loyal to the blog. But we need your help!

Contact your City Leader and make sure they sign up your city. Do not sign up your city multiple times.

Thank you so much for reading!

-4sqDay 2012 Team

I cannot believe it is already the 3rd Foursquare Day!!  When we started with the first 4sqDay, the real drama was about who was stronger, Gowalla or foursquare, and whether foursquare would   reach 1M users before 4/16. Time really flies when you are having fun and we now know the answers to both of those questions! How amazing it is to see this event that we started in Tampa continuing all over the world each year. I have been told by many Tampa Bay locals that they are proud that 4sqDay started in Tampa.

I am excited that lots of people, including our Mayor IRL Bob Buckhorn, are getting involved. We have a number of cool events planned this year, that are spaced-out thorough the day and across the city. This is fantastic because I have always wanted to have a diverse group of events that welcome everyone, than one single event. In fact, there are events scattered through the day. Come to one or all!

You can find lots of info about 4sqDay at @4sqdayTampa and our foursquare page.
 In chronological order the festivities this year include:

Midnight Foursquare Day Kickoff by McDonald’s

Foursquare check-in special, giveaways, dessert samples and more.
@McDTampaBay for more!

Foursquare Day at IKEA

Location: IKEA
* FREE Breakfast and an IKEA Signature Blue Bag
* FREE 16 Minute Massage
* Buy an EXPEDIT 4 Cube and Get Two LEKMAN Storage Boxes for FREE
* FOUR Chances to Enter To Win Products Valued up to $179
* Foursquare swag


City of Tampa Foursquare Day Scavenger Hunt!

Location: All over Tampa!
City of Tampa prizes and Foursquare swag, and more!
Watch and @CityofTampa for more!


4sqDay Party 2012 at Tampa Tap Room

Location: Tampa Tap Room
Time: 7pm – ????
Come meet your 4sq friends and celebrate 4sqDay Tampa.
$1.50 domestic bottle and 50cent wing specials.
More info:
Also, you can find more discussion, suggestions and ask questions on the Tampa 4sqDay meetup page!
Remember, you don’y have to be a foursquare superuser or even user to join in. As I wrote in the first 4sqDay Community guide, “Exclude no one.” These events are open to the public and welcome anyone interested in participating! And if you are in the Tampa area and are planning festivities for 4/16,
Hope to see you there, cheers!!

Wow! We are just one week away from another great Foursquare Day. We hope that you are just as excited to celebrate this unique holiday as we are. 2012 has flown by, and our schedules are always jam-packed, but we do hope that you are able to join your local community celebration as well. Find a city gathering near you and join the fun! Need some ideas to help enhance your celebration?

Great Things To Do on 4sqDay

–          Check-in with friends

–          Celebrate with your foursquare community

–          Take advantage of foursquare specials

–          Give back to a local non-profit

–          Leave tips and photos at your favorite venues

–          Wear your foursquare swag!

–          Earn some new foursquare badges and mayorships

–          Use the Explore feature and check out new local businesses!

–          Sync up your AMEX card and earn money back today!

There are so many things you can do to celebrate Foursquare Day! What are your plans?

Completing out our week for our City Spotlight segment is Atlanta. Last year, the ATL team brought and this year, they are doing it bigger!

April 16, 2012, is the 3rd annual worldwide celebration of foursquare Day and Atlanta is participating.  Several metro-area businesses are offering unique check-in specials just for 4sqDay and no celebration would be complete without a party!

When & Where: Monday 4/16, from 5:30 – 7:30pm atSweetWater Brewery – 195 Ottley Drive NE, Atlanta, GA. Map. Parking is free along Ottley Dr and in designated lots. We are taking over the brewery for a private party just for 4sqDay! Entry to the event is $10 and you can pay at the brewery. We are pre-selling up to 150 tickets before the event through Xorbia which gets you access to some cool schwag. Details below in ‘Giveaways’. The event is 21 and up only.

Food & Drink: Delicious SweetWater brew will be flowing and admission is all you-can-drink.  The Atlanta Street Food Coalition will have food trucks out there to get your eat on. Specific trucks will be updated before the event.

Giveaways: The first 150 people to pre-order tickets to the event will be guaranteed a limited-edition 2012 Atlanta 4sqday t-shirt, pint glass, and koozie (must pick up items at the event). There will be pint glasses and koozies available for walk up ticket purchases (while supplies last), but the free t-shirt will only be given for tickets purchased in advance.  All of the sponsors will have tables set up at the event and will be giving out some awesome free schwag so be sure to get there early. OMG Cup & Cakes will be there giving away custom 4sqDay cupcakes, too!

Fun Stuff: Live music will be rocking the stage in the courtyard. SweetWater will also have free tours of the brewery available to guests and Scoutmob will have their photobooth at the event for mustache wearin’ photo ops.

Be sure to purchase those tickets in advance to get a free t-shirt! Even if you don’t plan on purchasing a ticket in advance, please RSVP for the event on Meetup so that we can get a good estimate on headcount for staffing at SweetWater.

Big thank you to all of the sponsors, businesses that run foursquare specials, and most importantly all of the individuals who use the app. Collectively y’all make Atlanta one of the best foursquare communities in the world.

Post by: Chad Elkins on – Find Chad on Twitter and Foursquare

Day four of City Spotlight features Los Angeles, and a guest post by Vanessa (the 4sqDay Cupcake girl).

Being the foursquare enthusiast that I am, I decided to bake foursquare badge cupcakes and bring them to last year’s #4sqday event in Los Angeles! They turned out to be a huge hit not only at the LA event but were even featured on Mashable and on foursquare’s blog!

This year, I was excited to attend again yet saw that no venue had been announced yet. I reached out to Sara Cho ([@gurlinla] who organized last year’s event) and offered to help her plan this year’s #4sqday! We immediately started brainstorming ideas on how to make LA’s event even bigger and better than the last and began reaching out to potential sponsors and scouting local venues!

Working together, we quickly secured an amazing venue (Casey’s Irish Pub) in downtown LA that features an awesome outdoor patio and a beautifully spacious interior as well! The pub will be offering their all night happy hour special as well as free pub fries for everyone who checks in on foursquare! Oh and of course, I will be bringing my famous foursquare cupcakes for everyone to enjoy.

Sara and I used our connections as well as the @4sqLA Twitter handle to secure several amazing event sponsors including Ghost Post, Digital LA, Jenga, Snap Fiesta and! Needless to say, these awesome sponsors are providing a wide array of activities and entertainment! Guests will be greeted with official foursquare swag including Mayor crowns, #4sqday t-shirts, buttons and more! Snap Fiesta will be generously donating their photobooth services to document the night with group photos that can be printed and taken home as a souvenir and Jenga will be providing games including a Jenga XXL set to play outside on the patio.

Ghost Post will be sponsoring a scavenger hunt where guests will be invited to participate for a chance to win an iPod Touch! To keep the night foursquare focused, Digital LA will also be hosting a panel discussion on how foursquare can be used in the entertainment industry. For this, I will be a featured speaker along with one of my clients, Daniel Bedingfield to talk about how musicians can utilize the network to connect with and reward loyal fans.

If you’re in the Los Angeles area, we hope that you will join us in celebration of #4sqday (RSVP here)! Stay tuned for more details to be announced and look for photos on instagram with the tag #4sqday to follow celebrations around the globe.

Vanessa Bedard (@aLAnessa)