A week ago, students from Cornell University in Ithaca, NY received a 4sqDay proclamation from the Mayor of Ithaca. With only a week to plan, Ian Perry and Clayton Dubin have chosen to hold their 4sqDay event at a pizza place called The Nines. The event will be sponsored by Sonar, an app that tells you more about the people around you, revealing the hidden connections you might have otherwise missed. Sonar lets you check in through Foursquare, and then check out who nearby shares the same interests and friends.
It was too late to get any freebies from foursquare, but the team will be giving away some free swag from Sonar. They are hoping to get students excited about foursquare and Sonar, and introduce ways to use both in their professional and social lives. They will be holding a “scavenger hunt” and possibly “speed dating” event using Sonar after attendees have checked in.
The owner of The Nines has also agreed to offer a 4sqDay special, which is a huge step in a city where 4sq specials are sparse. In addition, The Cornell Store will also be offering a check-in special during the day. The team is hoping to get more local businesses involved in future 4sq Days. They are realizing that not enough business owners in Ithaca know what Foursquare is. In a city that is home to schools including Cornell and Ithaca College, Clayton and Ian think the potential is huge. Because students love saving money and most have some presence on social networks, the team believes that Ithaca could benefit greatly from Foursquare.
The team is still working to get more sponsors, and spread the word about the event. They are also hoping that the Mayor will make an appearance at the party!