A veteran of #4sqDay, the City Spotlight turns to Portsmouth, New Hampshire.
Along with Tampa, this is Portsmouth’s 3rd year holding a #4sqDay. The team has grown to four city leaders and will be getting some assistance from the University of New Hampshire to help promote the big day.
When asked ‘what made you want to host the party’ their response was beautiful, we had to publish it whole:
Portsmouth is just a small town in the Northeast, but we have an incredibly tech-savvy community that quickly embraces the use of social media to connect with one another, do good, and share information with one another. When Foursquare emerged, we were eager to use it to make our community even stronger. Our mission has always been to provide a forum for businesses and individuals to share information, special offers, and special events with each other, and to learn more about how foursquare and other location-based services can bring our community together.
The team forsees a drop in this years attendance. Since 2011’s 4sqDay was on a Saturday, Portsmouth’s city leaders feel about 50% will be back. They are also working on a raffle or maybe something charity related to bring in more people. However, during the last two Novembers, Portsmouth’s crew holds a ‘Check-in to Charity’ event. This event brings in donations toward Movember.
Education about how to register a special or venue has been a minor stumbling block. To counteract that, they’ve created blog posts and printed handouts to help local businesses. The team is still working out the details with the venue on what specials will be provided for the big day, but also have posted other venues that will have specials.
The Portsmouth 4sqDay team is really focused on businesses. They created special Rack Cards that are being handed out to local businesses which were designed by Vital Design and printed by Infinite Imaging. Other local sponsors include: Vital Design, Greater Portsmouth Chamber of Commerce, Raka Creative, The Music Hall, and the University of New Hampshire.
Last year, former-Mayor Ferrini did declare April 16th as 4sqDay. The team is working with the new mayor, Mayor Spear to show them the world of foursquare. We wish them good luck!
It is worth noting that in 2010, Portsmouth was the top-ranked city for attendees 4sqDay.