For our next installment of City Spotlight, we travel to Milan Italy.
The team at 4sqland.com will be putting on their second 4sqDay even in Milan. The team actually grew to 8 members before last year. And this year, they are getting a little help from WPP Group and Ambito5.
In 2011, the team wanted to involve several of their clients to create a unique event. The event took place during Fuorisalone (Milan Design Week) and around 500 people checked in. Around 260 stayed for the entire event, cashing in on drinks and food. This year they expect about 200 or so users.
There will be a table football (Foosball for Americans) contest and prizes are to be determined.
Last year, the winners were rewarded with Sony Ericsson Xperia phones, and this years prize could be even better. For Specials, there will be an overall special that will grant access to any gadget/food/beverage/experience our brands will decided to offer on 4sqDay. They have partnered up with ADCI (Art Directors Club Italiano) and with the Milan community of Instagramers that will provide support and also print out photos from the event and will give them to users.
For more pictures of last years awesome event, click here.
Where will you be on #4sqDay?