Snoball is an awesome site that allows individuals, companies and brands to raise money for charities through social media, including with foursquare check-ins. I recently used it as a fundraising tool when Foursquare Houston co-sponsored the Houston Tweet Drive for our December monthly meet-up.  It is super-easy to set up and is extremely flexible and manageable. My Snoball:

First, choose your non-profit. Snoball has a thorough database of non-profit charities and I had no problem finding and selecting one.  It’s best if you search using the exact name of the charity as their internal search is very specific.

Second, choose your event. Here is where you would select social media and a foursquare check-in. But with the options presented you can really be creative and make anything a Snoball!   You then select whether it is based on solely your check-in or anyone’s check-in and the location (based on your recent check-ins). This is where using Snoball for a specific event can get tricky. You’ll want to set it up as close as possible to your event as there are no “start” dates or times (more on this later).  Also, the venue selected needs to be somewhere you visited recently. I had never been to the venue of the Tweet Drive before, but one mobile website check-in later and I was in business.

Third, choose your amount per check-in. Snoball will not charge your credit card until you have $20 worth of check-ins. I had a concern with all the publicity around this event that thousands of jumpers would check-in and max out my credit card. Not only was that far from the case (we had 47 check-ins) but I had the opportunity to delete any check-ins before processing. So, you could in theory set up the snoball in advance and promote it beforehand without any trouble. Lesson learned: don’t be shy with the amount!

After the event, unless you are the most benevolent person in the world (and you are, right?), don’t forget to delete your snoball.

I love this site, it could be used in so many applications, not just for fundraising events:  a motivation tool, a celebration, a reminder. Just a really great product overall and works easily with foursquare. Something to consider when planning for Foursquare Day…