Today’s guest post is from Sara C from @4sqla. I’ll admit, I wasn’t sure if LA was going to be able to pull it off, because there was a lot of confusion and disorganization early on. As you will read, the event came into focus and was a smashing success!!

 


 

Who would have thought we would be celebrating a day based on a childhood playground game, social networking and math! Even though this was my first Foursquare Day event, I was very fortunate to have connected with so many wonderful people of Los Angeles who helped me organize and support this event.  Los Angeles is such a big city with a population so wide-spread, it wasn’t easy trying to get everyone to gather in one place without having multiple locations planned, and having only had two weeks to plan this event, I knew I had a tough task ahead of me. We chose to have our “swarm” party at Saddleranch Chop House (http://www.srrestaurants.com/) on Sunset because the restaurant is located on the famous Sunset Strip and easily accessible to Los Angeles party-goers.  I made some contacts through twitter and facebook and found Miki Reynolds (@HowAboutWeLA), the LA Community Manager of Howaboutwe.com (http://www.howaboutwe.com/), a new and exciting online dating website based in New York, who was looking to co-sponsor an event to help get the word out on their new LA launch.

I was also fortunate to have connected with the Bill Karz, Online Marketing Director of LA, Inc. (http://discoverlosangeles.com/) who put together a map of various local businesses offering Foursquare Day specials.  Using their extensive database of Los Angeles businesses, we received a listing of over 30 specials! The one day and ongoing specials ranged anywhere from discounts on food and drinks to entertainment deals to include city tours and museum admissions.  For two weeks, we worked hard and had our faces buried in our computers, using various social media to help spread the word.  Los Angeles being the 2nd biggest city in the U.S., it was essential for our city to take part in this celebration, and probably easily recognized by other cities throughout the world. So it was no surprised that I was asked to do webcast interview by Kevin Aguilar (http://www.kevinaguilar.com/), who hosts his own live webcast based in Portland, OR.  Together with the organizers of the Portland and San Francisco Foursquare Day events, we helped educate and promote Foursquare and this national celebratory day.

The day of the event was very exciting.  Saddleranch provided free shots and bull rides for our Foursquare swarmers along with the official Foursquare swag, kindly provided by Foursquare, and the generous sponsorship of Howaboutwe.com for providing the free giveaways and gift card raffle, we had many happy Foursquare users.  We had a good turnout, some who showed up all decked out in Foursquare gear! One of our local L.A. social media bloggers, Vanessa B. (@aLAnessa), even came by with her awesome homemade Foursquare badge cupcakes (which can be seen on the official Foursquare blog)!

Photos from our event could be seen on my Flickr account as well as from Howaboutwe’s facebook page.

I know Los Angeles will be representing bigger and better next year because planning is already in progress! We want to thank all the sponsors, including Saddleranch, Howaboutwe, LA, Inc. and Single Tease, and all the Foursquare users who supported us and came out to party with us! We had a terrific time and look forward to seeing all of you again next year!

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