Today’s guest post comes from Michele Sarzana of Milan, Italy!

In the wonderful atmosphere of Fuorisalone 2011, it has been held the Milan Foursquare Day event. With the effort of few passionate people and the constant support of VML Milan, Ambito 5 and Hagakure, we were able to organize a cool event that succeeded in the goal of uniting a lot of our favorite social network addicts (there will be 260 unique check-ins in the evening, a record for the italian scene) and also many brands interested in understanding and joining the great world of geolocalization.

There were many companies present at the event; Ceres, Olivia & Marino, LetsBonus, Sony Ericsson, Mi chiamo NERD, FASTWEB, Microsoft, Nokia, Sony Italia, Videonbox, ADCI, Direct Line and Y&R, each one of them offered gadgets to anyone who checked in at the venue and redeemed the specials purposely created for the event.

At sunset in Via Tortona 37 the first curious and interested guests started wondering through the pavilions set up around the Tweet Bar: with a beer, a game of cards, a few pins and a few talks, it was easy to get almost 180 simultaneous check-ins. More and more people kept stopping by, asking questions, and many guests downloaded the application and registered on the spot, to be able to unlock at the first check-in the famous Swarm Badge.

The lights of the evening shone, literally, in the center of the scene where it rose the magnificent foosball table that has been Foursquare branded. The pitch has been the main event of the evening with a wonderful tournament that lasted until late in the evening and that had seen the participation of 32 teams of crazy couples that aimed at the final prize: 2 brand-new Sony Ericsson Xpleria Arc.

In the same contest of the event we launched our project deeply linked to Foursquare that is taking a more definite and complete shape day by day: FoursquareLand!

In conclusion, it has been a cool and interesting night that showed us how Italian social community is growing and getting stronger. On our behalf, lots of fun and one promise: we will be there again next year!

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