Yesterday About Foursquare reported that LA Fitness is the newest national company to announce 4sqday specials! In between flights to Houston, I had a chance to interview Richard Dial, Director at LA Fitness. Enjoy!


Nate: Obviously we’re excited about Foursquare Day coming up Saturday. What do you guys at LA Fitness think about it?

Richard: We are really excited about it too. We arrived to the social media party a little late last year, but right from the beginning we were fond of foursquare, and this will be our first event specifically to show our love for the foursquare community. We want to show our affection for foursquare in a big way, and I hope foursquare users will be as excited as we are.

Great. We’re always excited when any businesses, large or small, creates a 4sqday special. How many locations does LA Fitness have?

We have 360 locations throughout the US and Canada (mostly in US, with 6 clubs in Canada).

What is LA Fitness planning on offering for Foursquare Day?

This Saturday we’re doing a few things. Just one special didn’t seem to be enough.

To start, we will run a mayor special on 4/16. We will send an LA Fitness gym bag and workout towel to each of our mayors that unlock the special. Not just the first 100 mayors, or even 200, but the mayor for each and every LA Fitness location that unlocks the special on foursquare day. Gym bags and towels will not be available to pick up in clubs, so mayors will see an email address to claim their swag when they unlock the special.

Our members on foursquare who are not mayors will be able to bring a guest to workout at no charge. This will be a foursquare friends special for a member and guest who check in together. The guest gets an added bonus – a 30 day pass to LA Fitness. If you workout at a gym, you might already know bringing a guest to workout without an extra fee is popular, but a 30 day pass for a friend is awesome.

Awesome and enough time to get that Gym Rat badge! Anything else you’d like to share?

Yes, We will also have giveaway announcements on Twitter during the day, tied to foursquare check-ins. So people who are not a mayor or who don’t bring a guest to the club on foursquare day can still have a chance to participate in the fun.

Thanks. Have a great Foursquare Day. I hope it is very successful!