Tonight we are thrilled to feature a special guest post from Chris Banks, 1/3rd of the Foursquare Day partner, 4sqIndy.  We are so excited about what they have going on that we want to make sure that EVERY foursquare user knows about it so they can both support them and replicate their efforts in their own communities.

During the 4SqCHAT on Monday the seventh of February, we talked about how the Super Bowl and Foursquare Day (4SqDAY). Like most of our chat, we got to tossing around some ideas. There was some great tweets throughout the night about how to make 4SqDAY even better than it was last year, but one stuck out to me:

This set off firestorms from people asking their mayors to make 4SqDAY official.  Cities like Tampa started speaking up, saying their Mayors had actually made the day official.  We wanted for Indianapolis what the people of Tampa got for their city. After the chat I called Andy Huston, a 4SqINDY teammate of mine, and said the tweet we sent to Mayor Ballard was cool, but lets take this a bit further. Over the next few hours we wrote a letter to our Mayor asking him to make 4SqDAY an Official Day here in Indianapolis.

Mayor Ballard,

We’re writing you today to ask for your proclamation of April 16, 2011 to be Foursquare Day in Indianapolis. This day is recognized globally because of the date’s significance as 4/16, which is the number four squared. Foursquare is a mobile application that lets you check in to venues and “unlock” your city. Foursquare users become “mayors” of venues for having the most checkins within a certain amount of days. As the official Mayor of Indianapolis, on behalf of the city’s large number of Foursquare users, we find it appropriate to designate this day on behalf of all the Foursquare mayors in the city.

Foursquare is more than just a new and exciting social media application. Many local businesses leverage Foursquare’s free ability to offer specials for “checking in” to their location. This is a great way to celebrate loyal customers. Additionally, Foursquare builds community through updates sent from users on Foursquare to Facebook and Twitter.

Foursquare helps us find new and exciting things right here in our backyard. Because these specials are primarily taken advantage of by local merchants, Foursquare fosters local growth in the business community. We have reached out to local businesses to ask for a one day only Foursquare special to help bring awareness to the platform through an official Foursquare Day.

With your help we can use Foursquare to drive support to our local business community and help the Indianapolis Foursquare community discover fun, new ways to explore our great city.

Signed on behalf of the foursquare Mayors of Indianapolis,


While we have yet to hear anything from the Mayor we know our overall idea is working. We have gotten countless amounts of feedback from not only other Foursquare users here in Indianapolis, but the world wide Foursquare community has shown interest as well. Our local users have risen up to the challenge and signed our letter. Many of them are also letting the Mayor know that Foursquare is a lot more than a social media application, and telling them how Foursquare has changed how they find new and exciting things in their backyard.

We hope that other cities follow the path that Dan Parks and the people of Tampa have made. Write your Mayors, ask for 4SqDAY to become a official day, but more importantly explain why. We at 4SqINDY have also set up the #4sqDayPetitions to help the cities and other Foursquare Community Networks help spread the word.

Congrats again to 4sqINDY and the #4sqDayPetitions effort. The Foursquare Day Team stands solidly behind you!

Fans, please go to the original letter and leave a comment of support.