Are you using Foursquare?

Well, I am for both business and personal reasons, and I love it. Awhile back, I had the idea of celebrating Foursquare Day on April 16th. (4 and 4 squared – yes, I am that nerdy). Basically, it is an excuse to get out into the community and celebrate with friends. (I posted more details on my main blog here).

Well, it turns out that this is the stickiest idea I have had in awhile. Not only has it been well received by friends on Twitter and Facebook, but Laura Petrolino of Flying Pig Communications started a Facebook page, which is growing by the minute! She also wrote about the business potential of the idea on her blog!

So why all the excitement? Here are a few thoughts:

People like new things. Novelty is a powerful motivator, as least for me. Just because it is new, doesn’t mean that it is good, but it is likely different. Foursquare isn’t brand-new, but it is newer to a lot of people, and if they are hearing positive things after SXSW, they may be inclined to join in.

People like to be “in the know.” It is fun to turn other people on to new things that you think they might like, just for the thrill. It also can be useful to be thought of as someone who “knows things.” If this turns into as big a party in real life as I’d like, then being the person that invites people to the party is nice in its own right.

People like to be a part of something larger than themselves. This is the whole foundation of social media: Being an independent player in the bigger picture. Using individual actions to create the environment in which we act. We can literally create a holiday out of thin air, just because we think it is a cool thing to do.

People like to support local businesses! Foursquare Day allows people to not only go out to celebrate, but also to tell the whole world about their favorite places – the ones that are funky, the ones that provide great service or have great food. And it only takes a few seconds.

People like to party: Self-explanatory. 🙂

So, if the idea behind Foursquare Day appeals to you, then join the Facebook group page and start using the #4sqday hashtag! If you really want to help promote the day, contact me. If it does nothing for you, then move along to the next post or tweet – there surely is something great out there waiting for you!



Originally posted by Dr. Nate on Brand Tampa