February 10, 2012
Some weeks back I noticed a tweet from a foursquare user (@zaellen) saying she just got a card from her Chiropractor for being a mayor.
Below are a few questions I asked her via email and her response:
How long have you been the mayor? Were you battling it out with someone, or have you maintained it for a while.
I’ve been the mayor for about 6 months and there was no battling. I was the first mayor.
What is the venue link to the venue?
Do they have any specials?
I’ve just proposed that I help them with social media so I will be helping him set up some specials but they have none yet.
Have you heard of any other companies sending out physical ’thank yous’ before?
This is the first company I’ve heard of who sent a thank you note for mayorship. I definitely will be recommending that all local retailers I know pay attention to this and send thank yous.
Of the of mayorships you hold (how many?), do you think any of venues would do something like this as well?
I have 9 mayorships right now…I usually have between 9-15. I think this is an excellent idea and I’m sure others will do something like this depending on the size of their business and how many people actually check in the venue.
(flickr by dpstyles)
What other interesting ways has businesses promoted the mayor for their venue?
November 10, 2011
Did you know a foursquare community manager has made history? Well, it’s the HISTORY channel to be exact, but for us History channel fans that could be one and the same. Ian O’Keefe, manager of the Foursquare Corpus Christi community, was featured on the BBC-produced television show Hairy Bikers. Ian, a noted breakfast taco enthusiast, invited chef Paul Patranella and biker Bill Allen to sample some of Corpus Christi’s finest (and strangest) breakfast tacos. The episode, Big Shrimp, showcased traditional South Texas fare as Ian and his co-blogger Kevin brought the bikers to some of Corpus’ favorite taquerias. And yes, Ian checked in on foursquare along the way.
Foursquare Corpus Christi’s account naturally has a Taco Shops list, featuring some of the best of “The World Capital of Breakfast Tacos.” It’s collaborative and followers are encouraged to add their favorite to the list.
Foursquare Corpus Christi is also administrated by Ian’s wife, Monica… which I believe is the only community to have a husband and wife team. Full disclosure: I handed over the reins to 4sqCC upon moving and announcing I was seeking someone to take over. I received a pitch from Ian and Monica, friends of mine and a natural fit. They are both small business owners with existing social and business networks, good writers and huge fans of foursquare. I couldn’t have left 4sqCC in better hands!
Here’s an interview I recorded with Ian and Monica, discussing Hairy Bikers, foursquare use in Corpus Christi and even 4sqDay 2012.
You can find repeats of Ian’s Hairy Bikers episode on the History Channel. Hairy Bikers airs on Friday nights, but History loves to repeat itself (ha!), so I’m sure it’s on all the time.
January 22, 2011
Welcome to 2011! As much of a cliche as it is, I really can’t believe that last year has come and gone so quickly. It seems that just the other day we were gearing up for 4sqday2010. Of course, last year it wasn’t 4sqday2010, but just 4sqday. Everything was so new then. Foursquare had just over 500,000 users – a tenth what it has now. There were no foursquare communities. Super Swarms were brand. The idea of “epic swarms” seemed absurd.
Here is one of the biggest differences between now and then: Last year we had to spend most of our time educating people about what foursquare and 4sqday were. This year people are approaching us asking about 4sqday and how they can help. Talk about a seismic shift!
This week, Jessica Barnett and I were excited to kick off the promotion of this year’s 4sqday event by being guests on the About Foursquare Podcast. We talked with Ching and Eric about the new badges, the Ambassador Card and, of course, Foursquare Day.
Check it out! Leave a shoutout on the About Foursquare podcast page and let them know how it cool it was to have us. And remember – 4sqday is a grass-roots effort by the foursquare community, so if you’d like to get involved, let us know!